Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: The Internet of Things: Realities of an Interconnected World
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Exclusive > The Internet of Things: Realities of an Interconnected World
Exclusive

The Internet of Things: Realities of an Interconnected World

Semcasting Emory Paine
Semcasting Emory Paine
3 Min Read
SHARE

Welcome to the world of the Internet of Things.

Welcome to the world of the Internet of Things.

The Internet of Things (IoT) is the name for the growing network of physical devices that include embedded sensors to collect and exchange data with users, manufacturers, or other devices. The Nest thermostat, one well-known example, gathers data on home temperature preferences in order to optimize usage. The Fitbit wearable device, which monitors your physical activity, is another common “thing” contributing to the estimated 127 new things connecting to the Internet every second.

You may think of this information as a personal convenience. After all, shaving a few dollars a month off the heating bill and knowing how many calories you burn during a run helps you live your life easier. However, the reality is that these companies aren’t just collecting data to raise your standard of living – they’re collecting data for themselves, their stakeholders, and their advertising agencies. Data on what you do, when you do it, and what you do it with.

More Read

SQL server monitoring
How to Put Together an Effective SQL Server Monitoring Strategy
3 Data Mining Tips for Companies Trying to Understand their Customers
Big Data to Play Key Role in Future of Bankruptcy Proceedings
Why Data Scientists Should Care About SFX Power Supplies
Strategizing for Big Data and AI in Your Business

Now, advertisers can not only follow you home, they can follow you to your kitchen table. They know whether you paired your dinner with beer or wine, and how many bottles you have left in your refrigerator. They know when you wake up, when you leave your home in the morning to go to work, and they know the route you take to get there.

What’s in place to make sure that developers protect your privacy? Well, not much. The government is literally years behind understanding what the IoT is in the first place, and the only real report on the subject came from the Federal Trade Commission this past January – the full force of which only gave a recommendation that companies take a more active role in putting security in place before they get ahead of themselves with data collection. The reality is, developers are thinking more about what they could do rather than if they should do it. A study last year found that the average IoT device had 25 identified vulnerabilities.

There’s no point in debating the ethics of whether this data should be collected or if the IoT should exist – it’s already here, whether the world realizes it or not. What needs to be focused on is how to shield users so their information is never at risk while these commercial efficiencies can still be realized.

 

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

CDN and big data
Big DataExclusive

Big Data Creates Greater Divide Between CDN & Traditional Web Hosting

7 Min Read
using qr code generators as a data-driven business
Analytics

Using Data Analytics and QR Codes to Boost Your Marketing Strategy

8 Min Read
artificial intelligence business
Artificial IntelligenceExclusive

Experts Debunk The Biggest Myths About AI In Business

5 Min Read
analytics for making robot exoskeletons
Analytics

Analytics in Machining Techniques in Making Advanced Exoskeleton Robots

10 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?