Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Importance of Social Media Analytics
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Social Media Analytics > Importance of Social Media Analytics
Social Media Analytics

Importance of Social Media Analytics

Jagjit Singh
Jagjit Singh
4 Min Read
SHARE

We can safely say that the decline in outbound marketing is due to a fundamental shift in consumer behaviour. People are in control of the information they choose to receive and how. With the onset of web 2.0, interaction with brands and their products or services has been revolutionized to the extent that it has empowered customers to find, buy and sell often from sources such as the internet, word-of-mouth or customer reviews.

We can safely say that the decline in outbound marketing is due to a fundamental shift in consumer behaviour. People are in control of the information they choose to receive and how. With the onset of web 2.0, interaction with brands and their products or services has been revolutionized to the extent that it has empowered customers to find, buy and sell often from sources such as the internet, word-of-mouth or customer reviews. More importantly, Forrester’s report points to the fact that 83% of the customers are influenced by the opinion of a friend or acquaintance who has used the product or service as compared to 63% influenced by a known expert. With customers slowly moving away from a passive to an active role, a critical medium arises amidst the dawn of a new marketing era: Social Media.

Statistics are enlightening when it comes to gauging on the magnitude of online activity caused by people. As of 2012, there are more than a billion users on different social media platforms and more than 3.5 billion pieces of content (web links, new stories, blog posts etc.) shared each week on Facebook alone. The numbers do not come as surprise; instead it clearly highlights who is who in today’s world. For example, in 2008 Johnson and Johnson’s Motrin brand launched a video campaign targeting “baby-wearing” mothers. The commercial controversially talked about the burdens of wearing your baby in a body sling. What came next was an onslaught against the brand through twitter and blogs. The whole debacle created buzz so fast, that Kathy Wildmer, vice president of consumer healthcare division, offered an apology. What’s even more mindboggling is that the bulk of these events unfold over the course of 24 hours on a weekend. J&J got most of their marketing campaign wrong, but one thing they did right was they had their ears tuned into social media. With negative sentiments running high, J&J was able to react swiftly.

Even after such instances, organizations are still sceptical in investing in social media monitoring tools. I don’t blame them, it’s because of all the confusion that has been created in this industry. Providing the number of likes or comments on social media campaigns is not analytics, instead providing the number of positive and negative mentions in the comments with regards to the buzz created is analytics. For example 100+ mentions with 50% increase in positive sentiment is a more conclusive measurement than 5 mentions with 100% increase in positive sentiments. Like it’s said, the best marketers are those that incorporate the changing trend, the same goes with social media analytics, you are either onboard or you are not.

More Read

Image
Danger: 3 Reasons to Be Scared of Big Data
Social Data on Chinese Microblogs and the Oscars
Attensity Uses Social Media Technology for Smarter Customer Engagement
The Big Deal with Big Data
What the Launch of Social.com Shows Us
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

leveraging social data for ROI
AnalyticsBig DataExclusiveSocial DataSocial mediaSocial Media Analytics

Measuring Social Media ROI: Leveraging Data To Boost Results

19 Min Read

From Social Listening and Social Media Analytics to Social Data Intelligence

8 Min Read

Big Data and Crowdsourcing in Humanitarian Crisis Mapping

6 Min Read

Scrooge Didn’t Believe in Sentiment Analysis Either

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?