Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: How Small Businesses Can Use Big Data
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > How Small Businesses Can Use Big Data
Big DataCRMData QualityMarket Research

How Small Businesses Can Use Big Data

Editor SDC
Editor SDC
5 Min Read
SHARE

As a small business owner, you may think that Big Data could not be any sort of help to you. After all, that market is for big businesses with lots and lots of resources. In reality that isn’t actually true. As a small business you can make use of Big Data in your own unique way. It isn’t even that difficult. All of the resources you will need are readily available online, and usually for a pretty affordable cost. Here are just a couple ways in which Big Data can be a big benefit for your small business.

As a small business owner, you may think that Big Data could not be any sort of help to you. After all, that market is for big businesses with lots and lots of resources. In reality that isn’t actually true. As a small business you can make use of Big Data in your own unique way. It isn’t even that difficult. All of the resources you will need are readily available online, and usually for a pretty affordable cost. Here are just a couple ways in which Big Data can be a big benefit for your small business.

 

More Read

Big Data Analytics
Big Data: A Review Of 12 Amazing Months in Analytics
MicroStrain continues its winning streak with its Shear-Link…
5 Business Expenses That Data Can Help Reduce
Finding the Right Sponsor for Your Big Data Project
PAW: Cross Industry Challenges and Solutions in Predictive Analytics

Customer Relationship Management (CRM)

A very important resource for any business is CRM software. They are cheap and you can form a team rather easily within your business to handle all customer relations issues. According to smallbusiness.foxbusiness.com: “Only about 14 to 18% of small businesses use CRM systems which keep track of interactions with customers”. That number is staggeringly low. Any and every business should invest in some sort of CRM, even if it’s just a webpage. If you absolutely can’t allocate any funds towards a full-fledged CRM program, then it is pretty simple to get it done yourself. If you can, get some employees and work on some team building exercises so they know what needs to be accomplished and get them to work designing a successful CRM spreadsheet. A great way to start is by sending out emails to your customers. Set up a way for your customers to have the choice to leave their emails and send them out newsletters or promotions. The feedback you receive will greatly help you understand your customers better. You don’t need massive servers like these big corporations have. As a small business you have a more specialized group of clients, and so you can work towards understanding them and improving your business practices to engage that group of people. To really get all of these benefits rolling on a tight budget you have to think critically. Map out what your business requires, and identify what you can and cannot do with your budget. If you are seeking out someone else to manage your customer relations then you don’t have to get brand name companies.  There are free and low cost places that can be a much more reasonable investment if you are on a budget. Be prepared to negotiate with people and work for the best rate that you can get for the best service.

 

Marketing

You want your name, your brand, and your product distributed as thoroughly among your customer base as possible. Big Data is here to help. If you, as a small business owner, take the time to analyze the market trends relating to your products and key in on when or where buying habits are highest, then you will be saving yourself time and resources that are otherwise wasted. You don’t want to lose money to a misplaced advertisement or fall victim to marketing your product when there is next to zero demand for it. An effectively marketed business has a much higher chance of drawing in new customers, retaining old ones, and expanding their brand to new horizons. As your small business grows and expands, you can use Big Data to look and see if your business could be successful in an international market place. Big Data is everywhere and you can make use of it easily. When going through all of this information and using the software you downloaded, be sure not to overdo it. Don’t go for program after program, you will lose track. Keep it as simple and streamlined as possible. It will save you from complications in the long run. 

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

smart data use in manufacturing
Big DataExclusive

Smart Data Is Changing Multi-Board System Design

6 Min Read
Image
Big DataData ManagementHadoopITMapReduce

Three Reasons to Check Out Google’s Cloud Solution for Hadoop

3 Min Read
Big DataExclusive

How to Develop your Strategy Using Data Analytics

7 Min Read

Design Thinking and Process – Is It In You?

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?