How Do You Define Social Media Analytics?

Don Springer, our CEO, is going to be attending the Text Analytics Summit next week.  We’re excited to be included in such a great event.  To help with the build up to the event, we recorded a podcast with @sethgrimes and one of the questions Don was asked was to provide a 30-second definition of social media analytics.  I tried to copy down the exchange because I thought it might be a good one, and so here it is:(more…)