By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: The Future of Advertising at a Glance
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Market Research > The Future of Advertising at a Glance
AnalyticsMarket ResearchSentiment AnalyticsText Analytics

The Future of Advertising at a Glance

maggiefox - Social Media Group
Last updated: 2012/04/19 at 5:30 PM
maggiefox - Social Media Group
4 Min Read
SHARE


Jordan Benedet is a Manager on the Client Strategy and Innovation team at
Social Media Group.
Follow @jbenedet


Jordan Benedet is a Manager on the Client Strategy and Innovation team at
Social Media Group.
Follow @jbenedet

No, I’m not talking about Catvertising. The online advertising landscape is changing at a staggering pace. A recent report from mobile analytics company Flurry provides a great visualization that illustrates how long consumers spend consuming TV, Print, Radio, Web, and Mobile media against how much advertisers are actually spending within each media category.

More Read

data-driven white label SEO

Does Data Mining Really Help with White Label SEO?

IT Hardware Startups Turn to Data Analytics for Market Research
The Power of Big Data and Analytics in Digital Signage
Data Analytics Boosts ROI of Investment Trusts
Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!

The results are clear. Print advertising is getting a substantial amount of advertising dollars, but consumers are no longer spending much time consuming that type of content.

Mobile and Web categories are where things get interesting, showing huge gaps between advertising spend and consumer time on each medium. Advertisers continue to pour money into traditional mediums, despite the fact that mobile and web platforms offer better engagement opportunities. This trend cannot sustain itself. Sooner or later, all advertisers should understand that their advertising budgets need to be adjusted to compensate for the migration to web, social media, and mobile platforms.

Blog Image 1 Apr20 The Future of Advertising at a Glance

Mobile & Tablets

Mobile is a different advertising beast compared to traditional search and display ad units, and it’s projected that in 2012 mobile ad spend will reach $6.5 billion! The question is not whether your company should invest in mobile advertising, it’s how much should be invested.

Currently, the total amount of mobile ad impressions being served is somewhat limited. This is a result of mobile advertising still being in an infant stage, and also because screen real estate on smartphones and tablets is much smaller than the average computer screen, reducing the amount of total amount of ad impressions per page view. The limitation of available impressions is not necessarily a bad thing, however, since it will motivate advertisers to ensure ads and content are highly relevant to the audience being served.

Marin Software reports that ad clicks coming from smartphones cost 35% less per click, and produce 72% higher click through rates compared to desktop advertising. Unfortunately, that’s not the whole story—Marin also reports that computers and tablets produce conversion rates that are 160%, and 145% higher than smartphones, respectively.

Blog Image Apr20 The Future of Advertising at a Glance

Although the gaps in conversion rates are wide, it should be noted that smartphone conversion tracking can be much more difficult to achieve in comparison to standard desktop ads. Leo J. Shapiro and Associates has recently reported that 66% of smartphone owners use their devices to research products while shopping. If customers make their purchase in-store rather than online, this would result in conversions that cannot be tracked back to a mobile ad – essentially lowering mobile ad ROI.

Mobile ads are not just about search either. Neilsen recently released a study which states that Android users spend twice the amount of time in apps compared to the mobile web. This puts even more pressure on brands to ensure their mobile advertising strategy includes 3rd party mobile ad networks such as AdMob or iAd.

My point is that mobile and web advertising is where real growth is happening. It’s essential for advertisers to start exploring new ways to serve ads in mobile search, within apps, and on various social media networks to truly understand what budgets are required to achieve specific campaign goals (be that awareness or conversion). Now, if only those cool cats at the new Catvertising agency could figure out how to use a mobile phones and tablets…

Blog Image 3 Apr20 The Future of Advertising at a Glance

 

 

maggiefox - Social Media Group April 19, 2012
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

iot and cloud technology
IoT And Cloud Integration is the Future!
Internet of Things
ai in marketing
4 Ways AI Can Improve Your Marketing Strategy
Artificial Intelligence
data security unveiled
Data Security Unveiled: Protecting Your Information in a Connected World
Security
it management for data-driven businesses
7 Major IT Infrastructure Challenges for Data-Driven Companies
IT

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data-driven white label SEO
Analytics

Does Data Mining Really Help with White Label SEO?

7 Min Read
marketing analytics for hardware vendors
Analytics

IT Hardware Startups Turn to Data Analytics for Market Research

9 Min Read
big data and digital signage
Analytics

The Power of Big Data and Analytics in Digital Signage

5 Min Read
data analytics investing
Analytics

Data Analytics Boosts ROI of Investment Trusts

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?