We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: DQ-Tip: “There is no such thing as data accuracy…”
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Quality > DQ-Tip: “There is no such thing as data accuracy…”
Data Quality

DQ-Tip: “There is no such thing as data accuracy…”

JimHarris
JimHarris
3 Min Read
DQ-Tip: “There is no such thing as data accuracy...”
Illustration generated with FLUX.2 [klein 4B] via Cloudflare Workers AI.
SHARE

Data Quality (DQ) Tips is an OCDQ regular segment.  Each DQ-Tip is a clear and concise data quality pearl of wisdom.

Contents
  • Data Accuracy
  • Submit DQ-Tips

“There is no such thing as data accuracy — There are only assertions of data accuracy.”

This DQ-Tip came from the Data Quality Pro webinar ISO 8000 Master Data Quality featuring Peter Benson of ECCMA.

You can download (.pdf file) quotes from this webinar by clicking on this link: Data Quality Pro Webinar Quotes – Peter Benson

ISO 8000 is the international standards for data quality.  You can get more information by clicking on this link: ISO 8000

More Read

Social Media Analytics: Performance Measurement Done Right
Social Media Analytics: Performance Measurement Done Right
What Does The Rise of Blockchain Technology Mean For Big Data?
Business Priorities Point the Way for MDM
Business (NOT) as Usual: 3 Big Business Intelligence Predictions for 2015
Data Quality Magic

 

Data Accuracy

Accuracy, which, thanks to substantial assistance from my readers, was defined in a previous post as both the correctness of a data value within a limited context such as verification by an authoritative reference (i.e., validity) combined with the correctness of a valid data value within an extensive context including other data as well as business processes (i.e., accuracy).

“The definition of data quality,” according to Peter and the ISO 8000 standards, “is the ability of the data to meet requirements.”

Although accuracy is only one of many dimensions of data quality, whenever we refer to data as accurate, we are referring to the ability of the data to meet specific requirements, and quite often it’s the ability to support making a critical business decision.

I agree with Peter and the ISO 8000 standards because we can’t simply take an accuracy metric on a data quality dashboard (or however else the assertion is presented to us) at face value without understanding how the metric is both defined and measured.

However, even when well defined and properly measured, data accuracy is still only an assertion.  Oftentimes, the only way to verify the assertion is by putting the data to its intended use.

If by using it you discover that the data is inaccurate, then by having established what the assertion of accuracy was based on, you have a head start on performing root cause analysis, enabling faster resolution of the issues—not only with the data, but also with the business and technical processes used to define and measure data accuracy.

 

Submit DQ-Tips

Please submit your favorite data quality tips via the DQ-Tips Forum Topic in the Data Quality Symposium.

 

 

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Flat editorial illustration: The article's core relationship is that reliable eCommerce attribution depends on a unified, well-st
How eCommerce Data Teams Can Build Attribution That Holds Up
Big Data Exclusive
Flat editorial illustration: The article's core relationship is the contrast between fragmented inherited data infrastructure (wh
Data Stack Consolidation as a Data Quality and Governance Strategy for Mid-Market Teams
Big Data Exclusive
Emergency responder and nurse reviewing tablet with data dashboards
Evaluating Workforce Assessment Tools: Looking Beneath the Dashboard at Psychometric Data
Exclusive Software
Flat editorial illustration: The article's core relationship is the brand protection response workflow: detection of a phishing o
Data & AI Architecture Focus: 6 Best Brand Protection Tools for Phishing and Impersonation
IT Security

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

data visualisation
Big DataData QualityData VisualizationExclusiveModeling

How to Overcome Data Visualisation Problems

6 Min Read
Big Data, Enterprise Data and Discrete Data
AnalyticsBusiness IntelligenceCulture/LeadershipData MiningData Quality

Big Data, Enterprise Data and Discrete Data

5 Min Read
Image
Best PracticesBig DataData QualityData Warehousing

Why Lean Data Management Is Vital for Agile Companies

6 Min Read
5 Techniques to Make Your Big Data Analytics More Effective
AnalyticsBig DataData QualityExclusive

5 Techniques to Make Your Big Data Analytics More Effective

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

From Bolts to Bots: How AI Is Fortifying the Automotive Industry
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
5 Great Tips for Using Data Analytics for Website UX
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?