Big Data Is Changing the Whole Equation for Business
When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness…
How the Internet of Everything Is Changing Consumer Behavior
A little over a week ago I traveled to Australia to speak at the Retail World 2013 Conference in Melbourne.…
Big Data Meets Walt Disney’s Magical Approach
Walt Disney is one of the most admired companies in the world and annually, approximately 100 million visitors spend a…
Let Them Eat KPI: An Integrated Approach to KPI and MDM in Healthcare
The spotlight on IT in the healthcare industry has never been more blinding. Healthcare reform (e.g., Meaningful Use, ICD-10 conversion)…
First Look: FICO Decision Optimizer
Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning,…
Finding the Right Sponsor for Your Big Data Project
Earlier we discussed that big data should be a Strategy matter instead of an IT matter. Let’s dive a bit…
The Misunderstanding of Master Data Management
Not long ago, I was asked to review a client’s program initiative that was focused on constructing a new customer…
SAPPHIRE NOW: The Human Face of Big Data
SAPPHIRE NOW in Orlando was packed with examples of how Big Data affects all our lives. SAPPHIRE NOW in Orlando…
Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of…
5 Kinds of Business Analysis Techniques Every Executive Should Know
If you’re a business user thinking about analytics, the options can be dizzying. Where do you begin? Here is a…
