First Look: FICO Decision Optimizer
Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning,…
Finding the Right Sponsor for Your Big Data Project
Earlier we discussed that big data should be a Strategy matter instead of an IT matter. Let’s dive a bit…
The Misunderstanding of Master Data Management
Not long ago, I was asked to review a client’s program initiative that was focused on constructing a new customer…
SAPPHIRE NOW: The Human Face of Big Data
SAPPHIRE NOW in Orlando was packed with examples of how Big Data affects all our lives. SAPPHIRE NOW in Orlando…
Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of…
5 Kinds of Business Analysis Techniques Every Executive Should Know
If you’re a business user thinking about analytics, the options can be dizzying. Where do you begin? Here is a…
Could Business Computing Be Done by Users Without Technical Experience?
Business computing always occurs in enterprises, which plays an important role in enterprises operations, and is mainly handled by the…
Statistics vs. Data Science vs. BI
As someone who trained as a statistician, I've always struggled with that title. I love the rigor and insight that…
Tactical Analytics: Wandering Off the Path One Inch at a Time
An over-reliance on tactical analytics can make you lose sight of your strategic objectivesNot too long ago I began building…
What’s the Difference between Desktop BI and Solution BI?
All modern Information Technologies which are capable of improving the enterprise competitiveness fall in the scope of BI, such as…
