Welcome Inside!
Welcome to Baseline’s blog entries, and to my inaugural blog, Inside IT. For those of you who have seen me…
The Push and Pull of Data Integration
In my last blog post, I described the reality of so-called analytical data integration, which is really just a fancy…
Operational BI From the Trenches
Operational BI is getting a lot of attention. The idea is a reasonable one – using recent data to make…
BI Business Requirements: When Perfect is the Enemy of Good
Sometimes we find clients who overestimate their need for analytics. Often, IT is focused on using BI to analyze a…
Football for BI Fans
By Jill DychéIn which Jill considers why brawny Brits in shorts and knee socks can harmonize. Living in London in…
Your customers’ pockets – Thoughts for those who sell things…
Obviously your company is in business to earn more of the money that’s in your customers’ pockets. But did you…
PAW: New Challenges for Developing Predictive Analytics Solutions
Live from Predictive Analytics WorldKhosrow Hassibi of KXEN and Will Tangalos of Wells Fargo presented together on the challenges of…
Two Step Cluster – Customer Segmentation in Telecom
I love Cluster Analysis because unlike a lot of other techniques, I don’t have to make any assumptions about the…
What About the Rest of Us?
Programmability and scripting involve skills that lots of SPSS users don’t have. While some users might drop everything and plunge…
Why This Snaky Python Language?
Once we decided on the strategy of embedding an existing programming language, we had to pick one.It had to be…


