Christmas 2011: a Great Example of Smarter Commerce in Action
In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing…
Products + Social = Better Products
As part of this year’s Social Media Week, I’ll be hosting one of the sessions at a free one-day event…
Social Blog Carnival: Getting the 411 on Social ROI
As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen,…
What are Advanced Segments in Google Analytics and Why You Should Use Them
I’ll never forget the words of Avinash Kaushik, speaking at a recent SEO conference: “If you show me these reports,…
Building Blocks for Your Social Data Integration Solution
In the previous two posts, I have presented a basic approach for enterprises to embark on the Social Media integration…
What are Advanced Segments in Google Analytics and Why Should You Use Them?
I’ll never forget the words of
Leveraging Social Media with Text Analytics
Text Analytics News: What are the primary ways in which you leverage Social Media for your clients? Pastor (American Airlines):…
Twitter is Just One Piece of the Influencer Puzzle
Karly Gaffney is a Manager on the Content and Community team at Social Media Group. Follow @_topshelf If you’re a…
How to Increase the Value of Your Social Media Measurement Strategy
This is a difficult post to write and not appear too salesly or preachy but I’m hoping that the following…
Brand Management in the Age of the Connected Consumer
It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is…
