Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Is a tweet worth a drink?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Predictive Analytics > Is a tweet worth a drink?
Predictive Analytics

Is a tweet worth a drink?

StephenBaker1
StephenBaker1
4 Min Read
SHARE

A New York restaurant, Havana Central, gave free drinks to a woman who was tweeting about the place. Marshall Sponder, who was monitoring the tweets, orchestrated the promotion. And the pay-off was that the woman, Kimberly 819, tweeted to her 126 followers that Havana Central was her ‘new favorite spot!!’

Seems like a good deal for all concerned. But if the news about Havana Central spreads (as it is at this moment) and others go there hoping to get free drinks for tweets, what should the restaurant do? Are thousands of tweets worth thousands of well drinks? What if someone is tweeting to a following of two? Or one? If Chris Brogan walks in there with his following of 136,000, should he get better drinks?

Connie Mack Stadium

Decades ago, after the Philadelphia Phillies moved from the venerable Connie Mack Stadium to a big concrete-and-astroturfed donut called Veterans Stadium, I went to a game. I paid more and got far worse seats than at the old park, and I wrote a letter of disappointment to the team. Within days, I received a letter from the club president, along with a voucher for two box seats for the game of my choice. My best friend promptly wrote a…

More Read

Data Visualization: Accelerating the Decision Management Process
Patterns patterns everywhere
In a Petabyte Age, Is Understanding Passé?
PAW: SAS and the art and science of better
Global Innovation Outlook Report: Water


A New York restaurant, Havana Central, gave free drinks to a woman who was tweeting about the place. Marshall Sponder, who was monitoring the tweets, orchestrated the promotion. And the pay-off was that the woman, Kimberly 819, tweeted to her 126 followers that Havana Central was her ‘new favorite spot!!’

Seems like a good deal for all concerned. But if the news about Havana Central spreads (as it is at this moment) and others go there hoping to get free drinks for tweets, what should the restaurant do? Are thousands of tweets worth thousands of well drinks? What if someone is tweeting to a following of two? Or one? If Chris Brogan walks in there with his following of 136,000, should he get better drinks?

Connie Mack Stadium

Decades ago, after the Philadelphia Phillies moved from the venerable
Connie Mack Stadium to a big concrete-and-astroturfed donut called
Veterans Stadium, I went to a game. I paid more and got far worse seats
than at the old park, and I wrote a letter of disappointment to the
team. Within days, I received a letter from the club president, along
with a voucher for two box seats for the game of my choice. My best
friend promptly wrote a similar letter, and got the same treatment.
Then his 12-year-old brother wrote one. He got back a letter, but no
tickets.

Somewhere between the second letter and the third, the humans in the Phillies office sniffed a scam. The
challenge, for Havana Central and others, is to make automated systems
just as smart.

Link to original post

TAGGED:analyticstwitter
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

power supplies for ATX for data scientists
Why Data Scientists Should Care About SFX Power Supplies
Big Data Exclusive
AI for website optimization
Free AI Tools to Test Website Accessibility
Artificial Intelligence Exclusive
Generative AI models
Thinking Machines At Work: How Generative AI Models Are Redefining Business Intelligence
Artificial Intelligence Business Intelligence Exclusive Infographic Machine Learning
image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
Data Mining

Mining for consumer behavior in Tweets

5 Min Read

SaaS Business Intelligence Solves the Data Silo Problem

3 Min Read

Predictive Analytics in the Cloud Research on SmartData Collective

2 Min Read

Smarter Commuting Starts With Analytics, Visualization

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?