Bridging the Communications Gap Between Utilities and Consumers

March 28, 2011

The ongoing saga of smart meters in California and a recent opt-out ruling once again highlight the existence of a communications gap between utilities and consumers. Watching this slow motion communications disaster play out leads me to two conclusions. First, utilities, regulators, and governmental entities need to rapidly gain expertise in the practice of risk communications. Risk communications can guide effective exchanges of information to dispel misperceptions, establish factual knowledge of the risk/benefit tradeoffs of Smart Grid solutions, and build trust.(more…)