Be Prepared to Duel with Data Quality
Plenty of business intelligence (BI) or data warehouse projects have been blindsided by complications related to data quality.
Skinning ‘analytics’ — the word
“Analytics,” the term, has been twisted so badly that Wayne Eckerson last month felt moved to rescue it with a…
PAW London – Uplift Modelling, Text Analytics and Other Advanced Methods
Case Studies on Uplift Modelling, Text Analytics and Other Advanced Methods
Honing in on the Value of Social Media Data
My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting article from Deloitte titled “Making Sense of Social…
What do you want to see at useR 2012?
This year's useR! conference at Warwick University is less than a week away, but planning is already underway for useR!…
ROI On Technology Investments: THE Theme @ the Financial Services Symposium
“We have lots of information technology… but we don’t have any information!” – so goes the caption of a popular…
Applying Data Analytics to Customer Experience and Service on Social Media
Recently we interviewed Amir Dekel, Director of Marketing and Communications for ClickFox, a provider of "customer experience analytics." In results…
In Defense of IT
Business leaders often criticize IT for their inability to get with the times. Do the following questions sound familiar? Why…
Want to Disprove a CEO’s Wishful Thinking? Use Analytics.
How often have you heard executives proclaim that next year the target for financial results will be a substantial lift…