From Master Data to Master Graph
CRM and customer Master Data Management (MDM) applications only enable partial business insights. That’s right, and it makes no difference…
Leveraging K2 Business Apps for Sharepoint
For many businesses, there’s a familiar refrain. They know they need a large amount of data, but collecting that information…
2 Critical Obstacles Facing Retailers for Data Driven Marketing
Two Critical Obstacles Facing Retailers for Data Driven MarketingData Driven marketing is on its way to becoming the standard in…
The QbD Column: Achieving Robustness with Stochastic Emulators
In an earlier installment of The QbD Column titled A QbD factorial experiment, we described a case study where the focus was on…
Do Predictive Workforce Analytics Actually Work?
Recently HR industry expert and father of the HR Tech conference, Bill Kutik, wrote about the hype around predictive analytics.…
Introduction to Open Data
Today the world generates vast quantities of data each day that can be used to enhance the quality of living…
3 Reasons Today’s Marketing Datasets Are a Whole New World
3 Reasons Today’s Marketing Datasets Are a Whole New World Purchasing pre-populated lists for marketing is not a new concept…
Saving Money and Lives With Predictive Maintenance
The future is now, and you can hear it. It’s more important than ever to think about how we can…
How Big Data Drives Digital Marketing Success
How Big Data Drives Digital Marketing SuccessIt’s the age of digital and we are all wired in. Smart phones, tablets,…
Hadoop and Spark: Better Together
The various online reports about the end of Hadoop as a big data framework bring to mind Mark Twain’s notable…