Data Mining Methodologies
I use the CRISP-DM methodology for all Data Mining projects as it is industry and tool neutral, and also the…
A Software called Splunk
Splunk from www.splunk.com is a software that helps* Index and search all of your IT data generated by your Windowsdesktops,…
Q&A for 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing
The December 4th web cast, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience.…
Data Mining Research Interview: Thomas A. Rathburn
It is my pleasure to welcome on Data Mining Research, Thomas A. "Tony" Rathburn, a senior consultant at The Modeling…
Customer Centricity Strategy #1 – Customer Analytics
John Schmidt over on the Informatica blog had a great post on Customer Centricity that gave me a theme for…
Advantages of Artificial Intelligence in Virtual Worlds While we…
Advantages of Artificial Intelligence in Virtual Worlds While we already deal with some virtual AI — notably in action games…
The Macroeconomics of Information and Attention: How People Make Decisions
In my previous post, I discussed applying Mankiw’s Brief Principles of Macroeconomics to the attention economy postulated by Herb Simon.…
Predicting BI trends and saying you’re sorry
We forget most failed predictions quickly. If you make a bad one, you just say “let’s move on,” and you’re…
How Do I Blog So Much?
I received a nice email from a reader today. As per my mantra of “when in doubt, make it public“,…
Can the business use decision management technology without IT help?
Inspired by a post of Jim Sinur’s - Can the Business Really Use BPM Technologies Without Help? - I started…