Happy New Year : 2009 Predictions and 2008 Recap
Here are some economic predictions I made at the start of 2008 -http://www.decisionstats.com/?p=801) Recessions -- especially recessions that are anticipated…
What if you could show key Social Media/Web2.0 sites in one graphic?
Overdrive ( http://overdriveinteractive.com )is a company that specializes in helping others leverage the social media landscape. They produced a great…
Strategy should be complicated, but tactics should be simple
My approach to marketing strategy is often a quest for completion. A chain is only as strong as its weakest…
Business Intelligence (BI) Industry Jargon
When teaching people about business intelligence (BI), data integration and data warehousing, after introductions and reviewing the syllabus or agenda,…
Yahoo Joins in Using Return Path’s Sender Score Certified
Beginning in January, Yahoo will join an impressive number of ESPs and email filtering services in using Return Path’s Sender Score…
Major Brands Fail to Honor Unsubscribes
A new study by Return Path, titled Keeping the Subscriber Experience Positive After “Unsubscribe Me” shed some light on how top companies…
Reputation Registry Goes Live@The DMA
Reputation Registry Goes Live@The DMA The DMA will now require member companies to authenticate their email and according to the…
Spammers get an early start for the Holidays
There is a report out that states that 76.4% of all messages delivered in October were spam. This report states…
The Hidden Benefits of Text Based Email
As an email analyst, I found it hard to believe that there is an actual benefit in text based email. …
Israel’s New Anti-Spam Law Opt-in Based
Israel has recently passed a new amendment regarding its laws on commercial email, which went into effect on December 1st. The…