You are a Social Network

January 6, 2009
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Have you ever wondered or thought about how mutli-faceted you are?  You are one person yet many personalities.  A few months ago I wrote that social media isn’t a marketing tool, it’s a way of life.  Think about this for a moment.  You have a profile or a persona on every social platform you become […]

you-are-a-social-network

Have you ever wondered or thought about how mutli-faceted you are?  You are one person yet many personalities.  A few months ago I wrote that social media isn’t a marketing tool, it’s a way of life.  Think about this for a moment.  You have a profile or a persona on every social platform you become a part of.  Why is social media a way of life?  Well, think about “you” for a moment.  Chances are you are an:

  • employee
  • husband/wife
  • boyfriend/girlfriend
  • friend
  • son/daughter
  • father/mother
  • lover
  • and more

It’s a bit of an abstract concept but in a way you are your own network.  You play many roles both online and offline and you have to represent yourself in many different ways to many different people.  It’s actually quite challenging to play so many different roles, but it’s also fun and rewarding.

Your whole life is a social network, an OFFLINE social network.  Instead of writing on someones “wall” you can have a quick conversation with them, instead of sending a link you can tell someon a story, instead of using skype to chat you can meet someone for coffee.  The online world has been designed to supplant many of the offline activities that we are familiar with.  This why I think it’s important for marketers, companies, and individuals to realize that social media marketing is far more than just putting out content, it’s like taking everyone out for coffee and getting to know them.  I think taking this approach to social media marketing will make things more personal and in the end, more rewarding for both the marketer and the user.

What do you think?  Have you been able to balance your many roles in life, both online and offline?

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