Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Benefits of Pairing Big Data with GIS Technology
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Benefits of Pairing Big Data with GIS Technology
Big DataIT

Benefits of Pairing Big Data with GIS Technology

Rehan Ijaz
Rehan Ijaz
5 Min Read
GIS Technology
SHARE

 

Contents
Tapping customer demographic information for market growthImproving law-enforcement response strategiesMinimizing risks of traffic accidentsAssisting with National Defense

GIS is a remarkable technology that has changed our world in unimaginable ways. Its roots can be traced back to 1962, when Roger Tomlinson invented this breakthrough technology for the Canada Land Inventory, which means that GIS predates big data by about 50 years.

Nevertheless, big data is having a tremendous impact on future of GIS. The relationship is a two-way street, because GIS technology is driving the discovery of big data as well.

Here are some of the fascinating ways that big data and GIS technology are playing off of each other.

More Read

As we witness our society racing ahead with…
Big Data After the Hype
Giving Employees Access to Big Data Has Big Potential [INFOGRAPHIC]
Why Big Data Will Be Essential to Enforce New International Tax Codes
4 Key Ways Cannabis Marketers Can Use Big Data

Tapping customer demographic information for market growth

Every brand needs to understand the demographics of its customers. Before the advent of big data, companies were forced to make educated guesses about their clientele.

Portland State University has found that GIS is the future of small business marketing. Local businesses can collect data on customers in their region. This data can be incorporated into heat maps, so that they can formulate a better marketing strategy. They can even break their data down by neighborhood, so they can target their advertisements to each neighborhood based on whether or not customer is living there meet their customer profile.

Improving law-enforcement response strategies

Lawenforcement personnel need to be aware of the different types of offenders living in their jurisdiction. Using this data with drones can be invaluable while investigating relevant crimes.

Big data allows them to collect information of all known offenders throughout the country. This data can then be built into a GIS system, so law enforcement personnel can interrogate offenders meeting that criteria during their investigation.

Yan Zhang, a SHSU professor and co-author of “Geographic Information System Effects on Policing Efficacy: An Evaluation of Empirical Assessments.” told Science Daily that GIS is changing the future of law enforcement in interesting ways.

“This review provides a reality check on the current status of GIS assessment in policing and the findings are not positive,” said Zhang. “Published accounts of applications in policing suggest a significant role in crime analysis and strategic deployment. Nonetheless, there is a total lack of independent evaluation of GIS effect in policing organizations.”

Minimizing risks of traffic accidents

Combining big data and GIS can also help traffic safety officials deter accidents. Here are some examples:

  • They can identify areas where most alcohol related accidents take place. Having this data allows them to invest resources for DUI checkpoints and traffic safety officers to minimize DUI related accidents.
  • They can see where most accidents take place during major storms. This data can help them identify which areas may need to be close down during a storm or require the most resources to prepare the roads before, after and during bad weather.
  • Get data on any driving related accidents can help them determine areas where speed limits may need to be adjusted.

GIS is going to play an important role in improving public safety. Big data is accelerating the trend.

Assisting with National Defense

GIS is also playing a role in the future of national defense. GIS Lounge points out that it was already used to help identify the location of Osama Bin Laden.

“So, was this paper from 2009 right in pinpointing the location of Osama bin Laden?  The paper predicted that Osama bin Laden could be found in “one of three buildings in the northwest Pakistan town of Parachinar.”  The predicted location was ultimately located 500 km (~310 miles) from the actual location of  where Osama bin Laden was killed in Abbottābad, Pakistan.”

It could play an invaluable role in identifying other military targets in the future as well.

Share This Article
Facebook Pinterest LinkedIn
Share
ByRehan Ijaz
Follow:
Rehan is an entrepreneur, business graduate, content strategist and editor overseeing contributed content at BigdataShowcase. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

metrics data-driven ecommerce companies should focus on
Big Data

6 Metrics Data-Driven eCommerce Startups Are Prioritizing

8 Min Read
Device Attacks, Network Scanning Compromise Healthcare Data
Big DataSecurity

Device Attacks, Network Scanning Compromise Healthcare Data

5 Min Read

Using Big Data Intelligently: Four Types of Discovery Technology

16 Min Read
which JS framework is best
Big DataExclusiveProgramming

Which JS Framework Is Best For Big Data Development?

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?