martindoyle

39 Articles

Are you brave enough to change your Data Habits?

Do you often go with gut feeling rather than data and insights?…

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Are typos and small mistakes making your business data inaccurate?

As typos and spelling mistakes make up to 58% of data inaccuracy…

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Is your New Year’s Resolution to Improve your CRM Data?

We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break…

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Why Does Data Decay so Fast?

People change jobs, get promoted and move home. Companies go out of…

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How to Ensure Your CRM Data is Fit for Purpose

Constantly improving the quality of your data is essential to remain ahead…

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Big Data Misconceptions

The idea and concept of “Big Data” has been around for a…

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How to become a Data Driven Business

Data is everywhere. All businesses have access to it. Yet, turning data…

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Data Quantity, or Data Quality?

When we look at ways businesses embark on marketing campaigns, we can…

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Are You Still in the Dark About the Quality of Your Data?

More and more businesses are waking up to the threat of poor data…

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The Data Quality Tipping Point

 Whatever your business sector, data is your most valuable asset. Along with…

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