The value prop of being better at SEM is that you can achieve the same outcomes with less spending.
Reduce spend on PPC keywords
that attract visitors who would have clicked on your organic search result anyway
Reduce spend on PPC keywords that don’t carry their weight
Lift the results for all PPC and organic keywords
More Read
by fixing the leaks on […]
The value prop of being better at SEM is that you can achieve the same outcomes with less spending.
- Reduce spend on PPC keywords
- that attract visitors who would have clicked on your organic search result anyway
- Reduce spend on PPC keywords that don’t carry their weight
- Lift the results for all PPC and organic keywords
- by fixing the leaks on the web site
- through intelligent targeting, lead-nurturing, and re-marketing that takes into account the keywords through which prospects spelled out their interests
Come, join Bill Leake, a former McKinsey & Co consultant and CEO of Apogee Search, and myself on a webinar, Feb 18, where we will fill these bullets with life. Ping us with your own questions and keep us real.
