Global supply chains, which cut across industries and business fields, remain the lifeline of modern businesses in the globalized world. AI is becoming a crucial part of this process. However, they are experiencing pressure from fake products that pose a danger to business people, consumers, and brands.
AI technology has been incredibly useful for a variety of business processes. We talked about how AI can help improve supply chain security. One of the many ways companies are using AI is to help limit the impact of counterfeiting.
Zac Amos of Hacker Noon recently talked about some of the great ways that AI can reduce counterfeiting risks. He says that AI is going to be crucial for helping fight these problems in the near future.
“Algorithm-driven anti-counterfeit technology is necessary because detecting and preventing fake goods from entering the supply chain is too big for people to manage manually. Even an entire team of professionals can’t trace every shipment in real time as it moves across countries and changes hands — only AI can handle such a massive dataset. Besides, AI is a powerful tool capable of automating tasks and carrying out orders with little to no human intervention. While it is already incredibly popular, indicators suggest it will only continue gaining traction. According to one estimate, it’s expected to add $15.7 trillion to the global economy by 2030,” Amos writes.
Otherwise, anti-counterfeiting solutions offer powerful tools to prevent all listed threats and maintain product integrity, security, and accountability.
The Most Recommended Anti-Counterfeiting Solutions
Unfortunately, the anti counterfeiting solutions recommended here are known by fake product producers. In other words, these fakers also know how they work. The good part is that these anti-counterfeit solutions are not easy to manipulate. Here are anti-counterfeiting solutions for supply chains.
Identification and validation
Authentication technologies guarantee genuine products and hinder the entry of counterfeit products into the market. Some practices include sealing products with labels that cannot be removed without damaging packaging materials, holographic foils, and seals.
For example, holograms are unique in appearance and difficult to imitate, so they are often used as the initial barrier. QR codes and watermarks, for example, help consumers and stakeholders be assured of a given product’s production status in an instant.
Serialization and traceability
Serialization involves assigning a unique number to a single product and tracking its movement throughout the supply chain. When used jointly with other technologies, such as blockchain, it records an individual product from the point of origin to the point of delivery.
Due to this system, there is a strong barrier against fake products that offer proof of compliance and do not allow for unauthorized diversion.
Secure packaging and labeling
Protection against counterfeiting has been regarded as a critical application encompassing packaging. Tamper-proof packaging guarantees that goods do not change their state and are theft-proof from manufacturing to delivery; enhanced labeling solutions use watermarks and serialized QR codes. These components confirm the genuineness and support identification, tracking, and tracing, adding up to full supply chain security.
High technology applied in anti-counterfeiting
In matters concerning supply chain security, Blockchain promotes decentralized record keeping, and its information is not easily alterable. Every deal is recorded to observe legalities and to avoid fake products entering the market.
Smart packaging also assists the use of RFID (Radio Frequency Identification) and NFC (near-Field Communication) for real-time tracking and validation.
Advantages of Anti-Counterfeiting Solutions to Companies and Customers
Anti-counterfeiting solutions present opportunities that counterfeiting does not: protection from fraud, brand safekeeping, and clients’ trust.
To companies, these solutions guarantee adherence to international standards and policies and protect information. They assure consumers that the products in the market are genuine, not counterfeit, and are fit for use.
Conclusion Piracy and counterfeiting are major risks in global supply chains, but proven solutions ensure secure protection against them. These solutions allow businesses to learn how to protect their operations, brands, and consumers through serialization, blockchain, and secure labeling. These improvements not only improve the credibility of supply chains but also increase security and transparency in a competitive environment. Finally, you can rely on Inexto to detect fake products and fight counterfeiting.
