IT majors have been excited about the convergence of Social, Cloud, Analytics and Mobility (SCAM). It is widely believed that these will be the engines of growth in the future. Rightly so. N Chandrasekaran, recently referred to the SCAM as “digital forces” and estimates that these digital forces would be a $3-5 billion opportunity in the next few years. A Gartner study has reported that the SCAM market will be worth $107 billion by 2017. It is true that Analytics – has generated excitement all around. Everyone can see and experience the impact that this convergence – that engenders Disruptive Innovations – has on everyone’s life. I personally think that the hype is real and the huge revenue opportunity projected for this market space is based on solid grounds. What the TCS Chief has not mentioned is that there are significant white spaces – industry-speak for critical gaps and blind spots in the effort to get this revenue. And the fumble, too, is very real. For example, if these projections and forecasts can be translated into revenue, why are we not seeing a Google or a Facebook or even their dwarfs in pure play Analytics? There appear to be several reasons why IT majors have not been able to take advantage of the opportunities. The revenue is for them to lose unless they learn and take corrective action quickly.
Analytics Revolution: Why the Struggle for Growth?
