Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    unusual trading activity
    Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
    3 Min Read
    software developer using ai
    How Data Analytics Helps Developers Deliver Better Tech Services
    8 Min Read
    ai for stock trading
    Can Data Analytics Help Investors Outperform Warren Buffett
    9 Min Read
    media monitoring
    Signals In The Noise: Using Media Monitoring To Manage Negative Publicity
    5 Min Read
    data analytics
    How Data Analytics Can Help You Construct A Financial Weather Map
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: The demotion of the human brain
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Visualization > The demotion of the human brain
Data Visualization

The demotion of the human brain

StephenBaker1
StephenBaker1
5 Min Read
SHARE

On a frigid summer afternoon in San Francisco, I talked last year with legendary computer researcher Gordon Bell about memory. For the previous decade, Bell had been recording just about every document, experience, encounter and heart-beat in his life. He and his co-author (and Microsoft Research colleague), Jim Gemmell, made the case in their book, Total Recall, that this so-called life-logging would add an external memory lobe to our brains. (Here’s my BW story.)

I thought about Bell while reading Gary Wolf’s, the Data Drive Life, in Sunday’s New York Times. This measuring and recording trend, it seems to me, is relegating our own brains and memories to a lower status, perhaps somewhere between iPads and dogs.

The trouble–and Bell falls into this often–is the tendency to equate digital records with truth. In his view, it trumps the fallible human mind. Many of us agree. Our heads, so prone to delusions, middle-aged lapses, and distortions bred by fears, desires and egos, are about as reliable as Ouiji boards. We don’t even trust what we see anymore. A whole nation of sports fans clamors for instant replays every time a referee makes a close call. We want proof. …


On a frigid summer afternoon in San Francisco, I talked last year with legendary computer researcher Gordon Bell about memory. For the previous decade, Bell had been recording just about every document, experience, encounter and heart-beat in his life. He and his co-author (and Microsoft Research colleague), Jim Gemmell, made the case in their book, Total Recall, that this so-called life-logging would add an external memory lobe to our brains. (Here’s my BW story.)

More Read

How Your Hadoop Distribution Could Lose Your Data Forever
Big Data, Big Opportunity [INFOGRAPHIC]
Breaking Free of the One-Page Dashboard Rule
Social Media Monitoring with ScoutLabs – Interview
The Dark Matter of Data

I thought about Bell while reading Gary Wolf’s, the Data Drive Life, in Sunday’s New York Times. This measuring and recording trend, it seems to me, is relegating our own brains and memories to a lower status, perhaps somewhere between iPads and dogs.

The trouble–and Bell falls into this often–is the tendency to equate digital records with truth. In his view, it trumps the fallible human mind. Many of us agree. Our heads, so prone to delusions, middle-aged lapses, and distortions bred by fears, desires and egos, are about as reliable as Ouiji boards. We don’t even trust what we see anymore. A whole nation of sports fans clamors for instant replays every time a referee makes a close call. We want proof. Machines provide it. Humans, it seems, cannot.

What does that mean for us? Our entire society functions upon truth, or what passes for it, as defined by humans. Our legal system, for example, is built upon the testimony of witnesses. Some lie, some forget. But if we start demanding digital records for confirmation, and assuming that human testimony is by its nature second rate, we demean ourselves.

What’s worse is this: Once we assume that human perceptions and memories are unreliable, we start recording absolutely everything. Phone calls, meetings, even intimate stuff. (‘You used to say that our sex was good!’ …’I never did!…’Here, look’)

I think we can agree that humans are fallible. But machines are too. They can’t record everything, and they can easily miss a crucial angle. In fact, recording itself involves editorial judgment: all of our fallablities, blind spots and prejudices impose themselves on the records we choose to keep. What’s more, as Jonah Lehrer notes, our interpretation of our own data is easily skewed by our expectations.

In other words, since people build the machines, steer the cameras, wire the mikes, and analyze the data, this fast-growing digital lobe of our brain embodies our human foibles. The danger doesn’t come from using this data, but in believing that the machine always trumps the human brain, as if they were two independent systems. In fact, they’re inseparable.

Link to original post

TAGGED:data interpretationdata visualization
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Hidden AI, a risk?
Hidden AI, Real Risk: A Governance Roadmap For Mid-Market Organizations
Artificial Intelligence Exclusive Infographic
unusual trading activity
Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
Analytics Exclusive Infographic
Ai agents
AI Agent Trends Shaping Data-Driven Businesses
Artificial Intelligence Exclusive Infographic
Why Businesses Are Using Data to Rethink Office Operations
Why Businesses Are Using Data to Rethink Office Operations
Big Data Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Big Data: What can an energy company teach us about data science?

7 Min Read
raw data to visualization
Data Visualization

Exploring Visual Similarity with Modista

8 Min Read

SQL Visualization in the Spreadsheet

5 Min Read

Brain Scans Show No Difference Between Pie Chart and Bar Chart Perception?

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?