iPad USA Today Provides Glimpse into Future

April 30, 2010
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USA Today’s iPad application provides a glimpse into the future of mobile user interfaces.

The content is always fresh.  The app knows your geolocation and customizes information such as the weather.

USA Today went so far as to put jagged paper ridges at the top and multiple page edges along the side to make the “newspaper” feel familiar. 

You can easily navigate between the main page and the different sections of Money, Sports, and Life.  Inside each section, you tap your finger to open an article and swipe to go to the next page.

Unlike a web browser, the app has a fixed-sized iPad screen so it knows exactly how to format the page you are reading, putting content breaks in the right place.

While staying in hotels, I had already stopped picking up the paper version of the USA Today and instead read the electronic version on my iPhone.  This new iPad version is just the next step toward eliminating the paper newspaper.

Your future Business Intelligence applications may or may not run on an Apple iPad.  However, it is a very good bet that your BI consumers will want those apps to run on a high-quality mobile device.



USA Today’s iPad application provides a glimpse into the future of mobile user interfaces.

The content is always fresh.  The app knows your geolocation and customizes information such as the weather.

USA Today went so far as to put jagged paper ridges at the top and multiple page edges along the side to make the “newspaper” feel familiar. 

You can easily navigate between the main page and the different sections of Money, Sports, and Life.  Inside each section, you tap your finger to open an article and swipe to go to the next page.

Unlike a web browser, the app has a fixed-sized iPad screen so it knows exactly how to format the page you are reading, putting content breaks in the right place.

While staying in hotels, I had already stopped picking up the paper version of the USA Today and instead read the electronic version on my iPhone.  This new iPad version is just the next step toward eliminating the paper newspaper.

Your future Business Intelligence applications may or may not run on an Apple iPad.  However, it is a very good bet that your BI consumers will want those apps to run on a high-quality mobile device.

Don’t think this is still far in the future.  See what Business Objects is already doing with RoamBI.