Implementing Enterprise 2.0 at Océ, Part One: Business Drivers

If you recall, I recently wrote an in-depth case study on how Vistaprint deployed Enterprise 2.0 initiatives within their organization.  Next up in the E2.0 case study series is Océ; a printing company with over 21,000 employees around the world.  I had the opportunity to speak with Samuel Driessen– Information Architect and Jan Van Veen– Manager of Internal Communications to understand how Océ was implementing Enterprise 2.0.

The recession was a crucial factor that helped propel E2.0 initiatives at Océ.  As a result of the economy, Océ had a very small budget to improve communications within the company.  They had to take big steps back to look at ways to improve innovation, collaboration, and knowledge sharing across the entire organization; not an easy task.  The challenge was that Océ needed something very low-cost but also powerful (we will discuss what these tools were in upcoming posts).  Although the primary focus of all of Océ’s efforts have been internal, there has also been an emerging initiative focusing on social media channels in general such as blogs, Twitter, and other social sites.

About three years ago, Jan was hired as the …
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