Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Implementing Enterprise 2.0 at Océ, Part One: Business Drivers
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Implementing Enterprise 2.0 at Océ, Part One: Business Drivers
Uncategorized

Implementing Enterprise 2.0 at Océ, Part One: Business Drivers

JacobMorgan
JacobMorgan
7 Min Read
SHARE

If you recall, I recently wrote an in-depth case study on how Vistaprint deployed Enterprise 2.0 initiatives within their organization.  Next up in the E2.0 case study series is Océ; a printing company with over 21,000 employees around the world.  I had the opportunity to speak with Samuel Driessen– Information Architect and Jan Van Veen– Manager of Internal Communications to understand how Océ was implementing Enterprise 2.0.

The recession was a crucial factor that helped propel E2.0 initiatives at Océ.  As a result of the economy, Océ had a very small budget to improve communications within the company.  They had to take big steps back to look at ways to improve innovation, collaboration, and knowledge sharing across the entire organization; not an easy task.  The challenge was that Océ needed something very low-cost but also powerful (we will discuss what these tools were in upcoming posts).  Although the primary focus of all of Océ’s efforts have been internal, there has also been an emerging initiative focusing on social media channels in general such as blogs, Twitter, and other social sites.

About three years ago, Jan was hired as the …

More Read

2009: Challenge & Opportunity
Micro Economies of Attention
The First Date
First Impressions
The Indispensable Guide to Chart Design and Data Visualization [PART 1]

If you recall, I recently wrote an in-depth case study on how Vistaprint deployed Enterprise 2.0 initiatives within their organization.  Next up in the E2.0 case study series is Océ; a printing company with over 21,000 employees around the world.  I had the opportunity to speak with Samuel Driessen– Information Architect and Jan Van Veen– Manager of Internal Communications to understand how Océ was implementing Enterprise 2.0.

The recession was a crucial factor that helped propel E2.0 initiatives at Océ.  As a result of the economy, Océ had a very small budget to improve communications within the company.  They had to take big steps back to look at ways to improve innovation, collaboration, and knowledge sharing across the entire organization; not an easy task.  The challenge was that Océ needed something very low-cost but also powerful (we will discuss what these tools were in upcoming posts).  Although the primary focus of all of Océ’s efforts have been internal, there has also been an emerging initiative focusing on social media channels in general such as blogs, Twitter, and other social sites.

About three years ago, Jan was hired as the first Manager, Internal Communications and was tasked with fixing all of Océ’s internal issues.  At the time, there was barely any type of internal communications at the corporate level; Jan was pretty much starting from scratch.  As a result, an internal communications plan was written with a focus on all things digital.  The goal was to get employees to communicate, share best practices, and improve innovation.  Océ really wanted to create two-way conversations, while being able to connect people across the organization.

Everything was very isolated and information was very silo-ed.  People were not taking to each other and everyone kept to themselves.  Sharing and collaborating over organizational entities was not easy.  One of the greatest challenges that has been looming over Océ (and one that they are still trying to solve) is trying to consolidate all intranet platforms (there are several) into one single platform.  This is something Oceé tried to do but then the recession hit and this had to be pushed back (but it’s something Oce is still working on).  Océ used Windows CMS, a legacy system that is not designed to facilitate knowledge sharing or 2-way communication of any kind.  Océ had a lot of work to do but no budget.

A few people at Océ recognized the fundamental change underlying Enterprise 2.0 movement and how it would change the way Océ does business.  This small group of people wrote a plan called “Markets are Conversations” based on books such as The Cluetrain Manifesto,Wikinomics, Grown Up Digital, and Wisdom of Crowds.  Océ understands that conversations are integral to how companies do business and that there is a big shift going on in the organizational landscape prompted by the internet.

Océ understood that there were two areas which pretty much encompassed everything: first, the things that they could control such as internal communications, and second, the impact of the external use of social media on various areas within Océ and the things that couldn’t control.  Since Jan and Samuel lead the internal communications at Oce, they were able to implement their ideas in that area.  For any external initiatives, Samuel and Jan said that they have found that it’s important to become a social media evangelist within the organization if you really want things to work.

Although Océ has considerable recognition for their leading position in Enterprise 2.0, they acknowledge that the reality is that Océ is still just getting started.

Key Takeaways
  • Recession helped spur E2.0 at Océ
  • Océ needed something low-cost, yet powerful
  • Océ was traditionally a very segmented and silo-ed organization, which was a big challenge to overcome
  • No corporate internal communications existed three years ago when this effort was first began
  • Océ is involved with both internal and external social initiatives
  • One of the many large challenges that still exists is consolidating many existing intranets into one intranet
  • Link to original post

TAGGED:communicationenterprise 2.0information management
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Designing products for single and multiplayer modes

4 Min Read

Why Context Matters – Forget Real-Time, Achieve Right-Time

9 Min Read

Actionable Information Management Principles: Process

3 Min Read

Effective Meetings

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?