I ate lunch with Mickey Alam Khan, Editor in Chief Mobile Marketer – his words directly, ‘2010 is the year for Marketers!’ His feeling was that the opportunities that existed to communicate with consumers were tremendous and marketers had a real chance to shine as they powered cross channel messaging.
Dinner with Barg Upendra, the President of Mobomo – his focus is on developing applications for the mobile consumer. One of the select few to work on the i(Stuff) – Barg is immersed in the opportunities presented by consumers on the go. He continues to create new applications and enable existing applications for smarter phones. It is a new world, and Barg is helping marketers make connections.
The mobile device is quick, personal, & with people all the time. It can be tracked. The question is how are people leveraging it?
Both Mickey & Barg will lead a discussion, ‘What can mobile do for the marketer?’ on Friday April 30th from 2 – 3 pm EST. The call will be hosted by me on BrightTALK – a company focused on delivering education over the internet – webcasts worth watching.
The call will cover the following areas: the Industry, Design, Device, List Size, Offers, Regulations, Reporting, & Research.
Some of the questions we plan covering include:
- What is the state of the industry and what is the opportunity ahead?
- How should a company be set up organizationally to support mobile initiatives?
- How best could one leverage advertising on social media channels using mobile devices?
- How can people acquire new mobile numbers?
- What core demographic responds best to mobile messaging?
- How secure is the mobile channel?
- How do you drive the consumer to a secure landing page?
- One way or two way communications – what is the difference?
- What key regulations should businesses be aware of?
- What are the disadvantages of sending marketing messages via text?
- How best should one get (re)started?
Do join our call, I have many more questions for our experts. We hope you can leverage their insight into your converged channel marketing initiatives. Here is the information to sign up for the call. Remember you have to register with BrightTALK for this discussion.
