Essential Reading for Those Considering Self-Publishing
Looks like this will be Publishing Week on my blog. After my post yesterday, I seem to be on a bit of a roll. So, without further adoâ¦
One of the questions that I often hear from people is, âWhat are the benefits of self-publishing?â
I should know. A little over a year ago, I self-published my first book, Why New Systems Fail (since picked up by Cengage as a revised edition). A full description of the advantages and disadvantages of self-publishing is way, way beyond the scope of this post. Iâll list my top five, though.
Five Major Advantages of Self-Publishing
- You control everything, including the cover, marketing, content, editing, bells and whistles, etc. (Note that youâll probably have to pay extra for some of these features.)
- Youâll probably make more money per book. Royalty rates can be 35%, give or take. This tends to be two to three times higher than books published by big firms.
- In theory, you can get your book to market faster than with a traditional publisher.
- You retain the rights to the content after publication. If you want to pitch the book to a proper firm…
Phil Simon is a recognized technology authority. He is the award-winning author of eight management books, most recentlyAnalytics: The Agile Way. He <consults organizations on matters related to communications, strategy, data, and technology. His contributions have been featured on The Harvard Business Review, CNN, The New York Times, Fox News, and many other sites. In the fall of 2016, he joined the faculty at Arizona State University’s W. P. Carey School of Business.
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