Publishing and Big Data

March 8, 2012
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As the author of four books, I pay close attention to the publishing world, especially with respect to its use of emerging technologies. Brass tacks: I often doubt wonder if traditional publishers have truly embraced the Information Age. While I understand the resistance, can’t data analysis and business intelligence help publishing houses improve their batting averages (read: select more successful books, reach their readers better, and avoid expensive mishaps)?
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