Thinking different with decision analysis
When Wayne Eckerson foresees a trend, itâs news even if others might have already foreseen it. Heâs the director of TDWI Research and one of the industryâs most thoughtful observers, and one of the most deliberate.
In this morningâs blog post, he suggests improving BI by enlisting those who study how people make decisions.
To take BI to the next level, we need better insights into human behavior and perception. In other words, itâs time to recruit psychologists onto our BI teams.
He gave an example of one place that could have benefited from visits to the shrinkâs couch.
A recent article in the Boston Globe called âThink Different, CIAâ provides some instructive lessons for companies using BI tools to make decisions. The article describes a phenomenon that psychologists call âpremature cognitive closureâ to explain how humans in general, and intelligence analysts in particular, can get trapped by false assumptions, which can lead to massive intelligence failures. It turns out that humans over the course of eons have become great at filtering lots of data quickly to make sense of a situation. Unfortunately, those filters often blind us to additional …
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