By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Thinking different with decision analysis
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Thinking different with decision analysis
Business Intelligence

Thinking different with decision analysis

TedCuzzillo
Last updated: 2010/01/20 at 3:37 AM
TedCuzzillo
4 Min Read
SHARE

When Wayne Eckerson foresees a trend, it’s news even if others might have already foreseen it. He’s the director of TDWI Research and one of the industry’s most thoughtful observers, and one of the most deliberate.

In this morning’s blog post, he suggests improving BI by enlisting those who study how people make decisions.

To take BI to the next level, we need better insights into human behavior and perception. In other words, it’s time to recruit psychologists onto our BI teams.

He gave an example of one place that could have benefited from visits to the shrink’s couch.

More Read

layered navigation for business intelligence

5 Ways Layered Navigation Improves Business Intelligence Strategies

Embedded BI Tools Bring Huge Benefits to Business Applications
How IoT Can Be Connected to Business Intelligence
14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty
5 Vital Business Intelligence Tips All Companies Should Embrace

A recent article in the Boston Globe called “Think Different, CIA” provides some instructive lessons for companies using BI tools to make decisions. The article describes a phenomenon that psychologists call “premature cognitive closure” to explain how humans in general, and intelligence analysts in particular, can get trapped by false assumptions, which can lead to massive intelligence failures. It turns out that humans over the course of eons have become great at filtering lots of data quickly to make sense of a situation. Unfortunately, those filters often blind us to additional …

When Wayne Eckerson foresees a trend, it’s news even if others might have already foreseen it. He’s the director of TDWI Research and one of the industry’s most thoughtful observers, and one of the most deliberate.

In this morning’s blog post, he suggests improving BI by enlisting those who study how people make decisions.

To take BI to the next level, we need better insights into human behavior and perception. In other words, it’s time to recruit psychologists onto our BI teams.

He gave an example of one place that could have benefited from visits to the shrink’s couch.

A recent article in the Boston Globe called “Think Different, CIA” provides some instructive lessons for companies using BI tools to make decisions. The article describes a phenomenon that psychologists call “premature cognitive closure” to explain how humans in general, and intelligence analysts in particular, can get trapped by false assumptions, which can lead to massive intelligence failures. It turns out that humans over the course of eons have become great at filtering lots of data quickly to make sense of a situation. Unfortunately, those filters often blind us to additional evidence — or its absence — that would disprove our initial judgment or “theory.” In other words, humans rush to judgment and are blinded by biases. Of course, we all know this, but rarely do organizations implement policies and procedures to safeguard against such behaviors and prevent people from making poor decisions.

See his full post here.

Be sure to see the comments, too. He writes in reply to questions, “Like data governance, we need some principles for approaching and managing decisions. Maybe we should start a decision governance institute!?”

I can’t help notice: an institute.

See “CIA’s insights on the psychology of analysis” on Datadoodle.


Link to original post

TAGGED: business intelligence, decision management
TedCuzzillo January 20, 2010
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

layered navigation for business intelligence
Business Intelligence

5 Ways Layered Navigation Improves Business Intelligence Strategies

5 Min Read
embedded bi tools
Business Intelligence

Embedded BI Tools Bring Huge Benefits to Business Applications

5 Min Read
internet of things and business intelligence
Internet of Things

How IoT Can Be Connected to Business Intelligence

6 Min Read
businesses using mobiles app for success
Big Data

14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

19 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?