Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Celebrating New Year (Already)
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Celebrating New Year (Already)
Uncategorized

Celebrating New Year (Already)

SundeepKapur1
SundeepKapur1
4 Min Read
SHARE

Consumers & businesses are rejoicing the festive occasions of Diwali in India. Diwali, the festival of lights brings on the Hindu new year which is celebrated with prayer, sparkle, and festivity by over a billion people across the globe. Being in India a couple of weeks ago gave me an opportunity join in some of the preparation and participate in some of the festivities.
Here are some very interesting email campaigns.

A 103 year old financial institution was one of the first to wish its customers. They sent out an email greeting on the eve of Diwali. Customers were invited to any branch office to come join the bank for both prayer and celebration. A major retailer offered to take pictures of you in the apparel you tried and even offered you tasty delicacies in their stores. Airlines were quick to follow with messages at the speed of light – super deals if you book now.

A few banks focused on practicality by offering something very creative. They actually encouraged their customers to print out the email and bring it in to purchase gold bars! Yes, authentic gold bars as they are considered to be a better investment than jewelry, gifts, or even holding on to cash. Imagine the ROI …

More Read

What does Twitter do with Our Conversations?
Always Be Closing
Metrics and Numbers You Should Know if You Want to Measure Social Media ROI
Five Good Things
Is it a tech bubble?


Consumers & businesses are rejoicing the festive occasions of Diwali in India. Diwali, the festival of lights brings on the Hindu new year which is celebrated with prayer, sparkle, and festivity by over a billion people across the globe. Being in India a couple of weeks ago gave me an opportunity join in some of the preparation and participate in some of the festivities.
Here are some very interesting email campaigns.

A 103 year old financial institution was one of the first to wish its customers. They sent out an email greeting on the eve of Diwali. Customers were invited to any branch office to come join the bank for both prayer and celebration. A major retailer offered to take pictures of you in the apparel you tried and even offered you tasty delicacies in their stores. Airlines were quick to follow with messages at the speed of light – super deals if you book now.

A few banks focused on practicality by offering something very creative. They actually encouraged their customers to print out the email and bring it in to purchase gold bars! Yes, authentic gold bars as they are considered to be a better investment than jewelry, gifts, or even holding on to cash. Imagine the ROI on your email campaign – one email leading to the sale of a few gold bars!!

More people sent greeting cards through email and mobile messages than ever before. The power of digital has been tremendous. The economy has experienced double digit growth as a build up to this season and the next month promises to be even better. Even Bollywood joined the celebration like no other. To me it almost seemed like a coordinated effort to boost consumer spending!

Happy Diwali to all, as businesses across the world hope that this upsurge in consumer spending will translate into more consumer spending across the globe.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

power supplies for ATX for data scientists
Why Data Scientists Should Care About SFX Power Supplies
Big Data Exclusive
AI for website optimization
Free Tools to Test Website Accessibility
Artificial Intelligence Exclusive
Generative AI models
Thinking Machines At Work: How Generative AI Models Are Redefining Business Intelligence
Artificial Intelligence Business Intelligence Exclusive Infographic Machine Learning
image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Empty Cart Syndrome

3 Min Read

Reducing Risk for Self-Service Data Integration

6 Min Read

The Mythbusters and Statistics

5 Min Read

6 SMB Technology Trend Predictions for 2016

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?