Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Online Marketing as an Interactive Conversation
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Online Marketing as an Interactive Conversation
Uncategorized

Online Marketing as an Interactive Conversation

SundeepKapur1
SundeepKapur1
4 Min Read
SHARE

I met Jerry Rouleau and Scott Stroud who are key stakeholders with BuilderRadio.com at a conference for builders. We spoke about marketing best practices and ideal ways for the busy builder to stay in touch with those they served. Really, marketing hasn’t changed much – it has always been an interactive exercise: message, call to action, response. What has changed is the method of interaction – online becoming dramatically significant.

We spoke briefly about the seven primary channels of online communication and how they can impact your day to day and long term marketing efforts. Here are some short snippets.

Blogs – Create a blog with the goal of making it easy to put up pictures and text that will both engage people and get you the advantages of natural search.

Twitter – Leverage twitter for announcements, best practices, and customer service. Best of all use it to merge both online and mobile.

Online Personas – These give you an opportunity to connect with the recipient where they like to hang out – Linked In and Facebook are two examples of personas.

Community – This is a hangout for members where they can find answers to questions, and be able to ask questions to experts.

Pictures …


I met Jerry Rouleau and Scott Stroud who are key stakeholders with BuilderRadio.com at a conference for builders. We spoke about marketing best practices and ideal ways for the busy builder to stay in touch with those they served. Really, marketing hasn’t changed much – it has always been an interactive exercise: message, call to action, response. What has changed is the method of interaction – online becoming dramatically significant.

We spoke briefly about the seven primary channels of online communication and how they can impact your day to day and long term marketing efforts. Here are some short snippets.

Blogs – Create a blog with the goal of making it easy to put up pictures and text that will both engage people and get you the advantages of natural search.

Twitter – Leverage twitter for announcements, best practices, and customer service. Best of all use it to merge both online and mobile.

Online Personas – These give you an opportunity to connect with the recipient where they like to hang out – Linked In and Facebook are two examples of personas.

Community – This is a hangout for members where they can find answers to questions, and be able to ask questions to experts.

Pictures and Video – The power of image works really well – people can see things for themselves. With technology being relatively cheaper it is easier to post FAQ’s as images for people to understand better.

Email – This is the connection channel. Powered with all the other channels this gives you the ability to communicate with the customer effectively.

There is really very little difference between how a builder markets to his flock versus how other marketers do. Keep this in mind, marketing is about creating conversations with people you serve. The entire article plus podcast is available at BuilderRadio.com

Link to original post

More Read

Does Your Company Have Energy Intelligence?
Digital Safety Radar
In Return for your Email ID
The Next Industry Headlines
Lessons Learned From a (Real) Fire Zone: Keep Your Friends Close, and Twitter Closer
TAGGED:online marketing
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

evolution of machine learning
ExclusiveMachine LearningMarketing

From Prosper202 To Adroll: Evolution Of Machine Learning In Digital Ads

6 Min Read
conversation intelligence software
Machine Learning

Machine Learning Aids Marketing With Conversation Intelligence Software

7 Min Read
big data in branding
Big Data

Five Online Visibility Guidelines that Incorporate Big Data

6 Min Read
Halloween data for marketing
AnalyticsBig DataCollaborative DataExclusiveFeaturedMarketing

This Scary Good Marketing Data Proves That Halloween Is A Winner

11 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?