Online Marketing as an Interactive Conversation

October 6, 2009
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I met Jerry Rouleau and Scott Stroud who are key stakeholders with BuilderRadio.com at a conference for builders. We spoke about marketing best practices and ideal ways for the busy builder to stay in touch with those they served. Really, marketing hasn’t changed much – it has always been an interactive exercise: message, call to action, response. What has changed is the method of interaction – online becoming dramatically significant.

We spoke briefly about the seven primary channels of online communication and how they can impact your day to day and long term marketing efforts. Here are some short snippets.

Blogs – Create a blog with the goal of making it easy to put up pictures and text that will both engage people and get you the advantages of natural search.

Twitter – Leverage twitter for announcements, best practices, and customer service. Best of all use it to merge both online and mobile.

Online Personas – These give you an opportunity to connect with the recipient where they like to hang out – Linked In and Facebook are two examples of personas.

Community – This is a hangout for members where they can find answers to questions, and be able to ask questions to experts.

Pictures


I met Jerry Rouleau and Scott Stroud who are key stakeholders with BuilderRadio.com at a conference for builders. We spoke about marketing best practices and ideal ways for the busy builder to stay in touch with those they served. Really, marketing hasn’t changed much – it has always been an interactive exercise: message, call to action, response. What has changed is the method of interaction – online becoming dramatically significant.

We spoke briefly about the seven primary channels of online communication and how they can impact your day to day and long term marketing efforts. Here are some short snippets.

Blogs – Create a blog with the goal of making it easy to put up pictures and text that will both engage people and get you the advantages of natural search.

Twitter – Leverage twitter for announcements, best practices, and customer service. Best of all use it to merge both online and mobile.

Online Personas – These give you an opportunity to connect with the recipient where they like to hang out – Linked In and Facebook are two examples of personas.

Community – This is a hangout for members where they can find answers to questions, and be able to ask questions to experts.

Pictures and Video – The power of image works really well – people can see things for themselves. With technology being relatively cheaper it is easier to post FAQ’s as images for people to understand better.

Email – This is the connection channel. Powered with all the other channels this gives you the ability to communicate with the customer effectively.

There is really very little difference between how a builder markets to his flock versus how other marketers do. Keep this in mind, marketing is about creating conversations with people you serve. The entire article plus podcast is available at BuilderRadio.com

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