A lot of businesses and consumers are really feeling the hammer come down fiscally, and the advertising industry is no exception. Over 37% of print marketers and between 8% and 20% of TV and radio marketers have been cutting back significantly since last year (link). For those of us in the email marketing industry, we’ve seen the metrics; email is emerging as one of the big winners in the scope of marketing when it comes to surviving the harsh economic climate. Not only is email surviving as a whole, in many cases companies are flourishing, and many advertisers are actually increasing their email budgets (link).
Of course, even with marketing trends favoring the email industry, by no means can email marketers can sit back and relax. The key to capitalize on market trends is building a solid reputation. When an advertiser wants to ramp up email campaigns or choose a company to work with, a tight budget comes hand in hand with a higher level scrutiny. Compliance, best practices, and transparency is worth the effort.
