Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Accidental iPhone BI
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Accidental iPhone BI
Business Intelligence

Accidental iPhone BI

DougLautzenheiser
DougLautzenheiser
7 Min Read
SHARE

I admit it — I converted to Apple. It started with an accidental iPhone purchase.

I never intended to buy an iPhone. Instead, I planned to replace my Treo with a brand new Palm Pre from the same carrier. Unfortunately for Sprint and Palm, the teenagers working at the strip-mall store lost my order. After weeks of strange phone calls with kids who could never find my order nor know when truck shipments would arrive (“Dude, if I could predict the future, I would be rich and not work for Sprint!”), I simply went to the Apple Store and came out with an amazing iPhone.

While waiting in the red velvet line (this was the weekend of the 3Gs release), I was introduced to the Apple Fan subculture. When not tapping away at the touch screen, iPhone users advocated their favorite downloaded apps with their neighbors. Apple employees were professionals, passionate about their work.

Literally within seconds, the iPhone was accessing my personal and corporate e-mail accounts and calendars. I could easily connect to WiFi or the AT&T 3G network to browse websites with the Safari browser. Even secure sites were available through a VPN connection.

More Read

Modern BI: From Reporting to Predictive
The Future of AI: High Quality, Human Powered Data
It’s all about the experience
Big Data, Enterprise Data and Discrete Data
US Economic Census Treemap

I even paid the $2.99 per month fee to listen to . …


I admit it — I converted to Apple. It started with an accidental iPhone purchase.

I never intended to buy an iPhone. Instead, I planned to replace my Treo with a brand new Palm Pre from the same carrier. Unfortunately for Sprint and Palm, the teenagers working at the strip-mall store lost my order. After weeks of strange phone calls with kids who could never find my order nor know when truck shipments would arrive (“Dude, if I could predict the future, I would be rich and not work for Sprint!”), I simply went to the Apple Store and came out with an amazing iPhone.

While waiting in the red velvet line (this was the weekend of the 3Gs release), I was introduced to the Apple Fan subculture. When not tapping away at the touch screen, iPhone users advocated their favorite downloaded apps with their neighbors. Apple employees were professionals, passionate about their work.

Literally within seconds, the iPhone was accessing my personal and corporate e-mail accounts and calendars. I could easily connect to WiFi or the AT&T 3G network to browse websites with the Safari browser. Even secure sites were available through a VPN connection.

I even paid the $2.99 per month fee to listen to Sirius XM satellite music on the iPhone. (I also got a sick feeling about having just paid $150 for an MP3 player and $399 for a Sony Book Reader.) Everything I needed to be productive was now at my fingertips; I stopped using my PC except for things that required heavy-duty typing.

So far, two individuals have walked away from my personal iPhone demos to go directly to the Apple Store to buy their own. Yes, the same day. Immediately. Others have changed their Christmas buying plans. One of my straight-laced employees responded to my iPhone enchantment with, “Sorry, I want my phone to be a phone. That’s all it needs to do.”

So I added some real sizzle.

On my iPhone, I logged into a secure executive dashboard for a well-known restaurant. The Safari browser visually showed corporate-wide key performance indicators for sales, speed of service, food costs, labor costs, and cash register operations. All right there in my hand, blazing fast. From the total level, I tapped down through the company hierarchy until I reached a specific store. I looked at their raw item inventory to see if they had enough cheese. I pointed out a red stoplight where the manager had failed to staff enough people on cash registers the previous day, causing a negative impact to speed of service and revenues. I tapped to get a trend of the past 20 days to see if that was just a new occurrence.

My friend responded, “Boy, I have to get one of those.”

We had created this business intelligence application using the WebFOCUS software product from Information Builders. Initially, the plan was to have on-demand access through a PC web browser and push out static reports to e-mails, printers, and Blackberry devices.

Just like my personal use of the iPhone, the restaurant’s corporate use of iPhone was accidental. During the development project, somebody tried to access the dashboard directly with a Blackberry but with no luck. It seems that the WebFOCUS BI Dashboard uses web techniques not supported by the Blackberry. Even if the Blackberry user could get past the initial dashboard screens, the reports did not display well on the handheld.

Not so on the iPhone. The Safari browser is top-notch and allows zoom in-and-out of the screen content. Even client-side scripts, cookie techniques, and secure LDAP integration worked on the iPhone. The iPhone even supported dashboard exports of data to PDF and Excel.

My accidental iPhone purchase has caused all sorts of changes for me and the people around me. I would write more about it, but I have to go sign for a FedEx package — an Apple MacBook Pro just showed up.

TAGGED:iphone
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Steve Jobs single-handedly restructured the mobile industry

4 Min Read
Image
Hardware

Dabbling on the Dark Side: An iOSer’s Android Confession

7 Min Read

Software, IP Protection, Innovation and the Apple – Samsung Verdict

6 Min Read

Embrace the medium

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?