People interact with you for a reason. It is an event that drives their behavior. This event may be driven by an impulse from outside or something that you did to drive that reaction. Event based marketing allows you to assign communication strategies for each event that takes place. (EBM = Event Based Marketing)
People interact with you for a reason. It is an event that drives their behavior. This event may be driven by an impulse from outside or something that you did to drive that reaction. Event based marketing allows you to assign communication strategies for each event that takes place. (EBM = Event Based Marketing)
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