Interview: Korhan Yunak on customer value management

August 24, 2009
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The telecommunications industry can track customer behavior in many ways. So it’s no surprise to hear Korhan Yunak talk about attaching a “value” to each customer and “managing phases of the customer life cycle.” Korhan is a Global CRM Business Analyst at Vodafone Group, in Dusseldorf, Germany, where he is responsible for business intelligence strategy and data warehousing best practices.

The telecommunications industry can track customer behavior in many ways. So it’s no surprise to hear Korhan Yunak talk about attaching a “value” to each customer and “managing phases of the customer life cycle.” Korhan is a Global CRM Business Analyst at Vodafone Group, in Dusseldorf, Germany, where he is responsible for business intelligence strategy and data warehousing best practices. He currently works on customer value management practices, BI strategy and customer analytics.

In this interview he talks about the “never-ending journey” that is customer value management and offers his thoughts on the importance of a “strong cross-functional marketing team” to accomplish business goals.

Listen to Korhan here – and be sure to join him, along with James Taylor, Anne Milley and Mike Rote, on September 9 for our live, interactive webcast: “Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line.” Sponsored by SmartData Collective, SAS and Teradata, the webinar will address how predictive analytics can help you make smarter decisions that will boost profits.

 

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