Interview: Korhan Yunak on customer value management

August 24, 2009
124 Views

The telecommunications industry can track customer behavior in many ways. So it’s no surprise to hear Korhan Yunak talk about attaching a “value” to each customer and “managing phases of the customer life cycle.” Korhan is a Global CRM Business Analyst at Vodafone Group, in Dusseldorf, Germany, where he is responsible for business intelligence strategy and data warehousing best practices.

The telecommunications industry can track customer behavior in many ways. So it’s no surprise to hear Korhan Yunak talk about attaching a “value” to each customer and “managing phases of the customer life cycle.” Korhan is a Global CRM Business Analyst at Vodafone Group, in Dusseldorf, Germany, where he is responsible for business intelligence strategy and data warehousing best practices. He currently works on customer value management practices, BI strategy and customer analytics.

In this interview he talks about the “never-ending journey” that is customer value management and offers his thoughts on the importance of a “strong cross-functional marketing team” to accomplish business goals.

Listen to Korhan here – and be sure to join him, along with James Taylor, Anne Milley and Mike Rote, on September 9 for our live, interactive webcast: “Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line.” Sponsored by SmartData Collective, SAS and Teradata, the webinar will address how predictive analytics can help you make smarter decisions that will boost profits.

 

Listen now:

You may be interested

How SAP Hana is Driving Big Data Startups
Big Data
298 shares3,130 views
Big Data
298 shares3,130 views

How SAP Hana is Driving Big Data Startups

Ryan Kh - July 20, 2017

The first version of SAP Hana was released in 2010, before Hadoop and other big data extraction tools were introduced.…

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion
Data Management
78 views
Data Management
78 views

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion

Manish Bhickta - July 20, 2017

Physical Data destruction techniques are efficient enough to destroy data, but they can never be considered eco-friendly. On the other…

10 Simple Rules for Creating a Good Data Management Plan
Data Management
69 shares688 views
Data Management
69 shares688 views

10 Simple Rules for Creating a Good Data Management Plan

GloriaKopp - July 20, 2017

Part of business planning is arranging how data will be used in the development of a project. This is why…