Years ago the writing All I really need to know I Learned in Kindergarten was really popular, this Robert Fulghum piece has even been revived to fit global leadership… anyway, the first point of this is applicable to today’s post, Share Everything.
As eMarketers, we’re familiar with the social networking share tabs, many are using and some of us (i.e. me) believe that these tabs will soon replace Forward-to-a-Friend. So…
Which are the most successful? Are they being used? How do I get a piece of the pie?
The responses to those first questions are part of a recent survey from Silicon Alley Insider (courtesy of Blending The Mix and AddToAny) – Facebook is leading the charge as being the most successful site for sharing email content, email (traditional F2F) is second, followed by Twitter. The best part is that you can easily take part of the success by simply including the tabs in your outbound messages. A little code can go a long way to help make your message shareable while simultaneously influencing your viral success and social media outreach.
Once you’ve included these tabs, examine which are the most popular for your recipients, use this as your litmus to develop additional content for that forum – just because Bebo has a small number on this list doesn’t mean it’s not top of mind for your email recipients… maybe other, like-minded consumers are there!
