A friend of mine runs marketing for a major sports team, during each game he has interns walking through the aisles handing out paper to get fans to enter a contest – a single entry collects the fan’s email and other contact information and gives them the chance to win a season ticket package and other prizes. They have tons of entries but it’s a logistical nightmare… his team is really behind with entering the information into their database he even has to throw out some of the cards because the info is illegible
Another friend runs a major charity; she tries her best to have volunteers collect money at public places. People are kind to her but she struggles to get enough volunteers to stand out in the weather during the holidays and solicit donations. Her bigger challenge is how to collect personal contact information from the donors – after all, these are people who have donated something and are likely to give in the future. Obviously adding this to the volunteer’s responsibilities will be a pain, and will likely reduce their success rate… plus she’ll have the challenge of inputting all the information in a timely manner.
A third friend works for a major financial institution, he has great signage to collect email IDs but only has about a 30% capture rate in his bank branches… what’s worse is that people don’t pay as much attention to the campaigns after they’ve signed up.
All three of them seek your input; give us your ideas and suggestions to better capture information and improve readership! Your comments will help all blog readers!
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