Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Inbox Filtering
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Inbox Filtering
Uncategorized

Inbox Filtering

SundeepKapur1
SundeepKapur1
4 Min Read
SHARE

Yahoo Mail recently deployed a new inbox sorting feature that allows users to streamline their inbox, now users can narrow their “View From” and display messages only from their contacts or connections – a new social networking tie in.

This new feature impacts the eMarketing Community in a couple ways; first, your Yahoo subscribers may inadvertently sort out your messages. If you’re not on their safe sender/ contacts list then they will need to select the “All” feature in their inbox to view your emails. Please note this feature doesn’t impact your deliverability… SPAM Sirens won’t sound, but you may be filtered out unbeknownst to the recipient which could impact your engagement.

To insure you make the cut, assess the number of recipients on your list with a Yahoo! address (remember that there are three – yahoo.com, ymail.com and rocketmail.com.) Create a special campaign for those recipients – be clever and timely. Make reference to the recent Yahoo! updates and let them know you want to be on their friend list so that they’ll receive your best offers. From there, watch your activity among the group – are you seeing a decline in opens/ clicks for this segment versus past campaigns?

…

More Read

The Social Wars Trilogy
How Business Events and Business Rules Work Together
Implementing Enterprise 2.0 at Océ, Part One: Business Drivers
Links–BI Industry 2008: Review and Prospect
The Circle of Quality


Yahoo Mail recently deployed a new inbox sorting feature that allows users to streamline their inbox, now users can narrow their “View From” and display messages only from their contacts or connections – a new social networking tie in.

This new feature impacts the eMarketing Community in a couple ways; first, your Yahoo subscribers may inadvertently sort out your messages. If you’re not on their safe sender/ contacts list then they will need to select the “All” feature in their inbox to view your emails. Please note this feature doesn’t impact your deliverability… SPAM Sirens won’t sound, but you may be filtered out unbeknownst to the recipient which could impact your engagement.

To insure you make the cut, assess the number of recipients on your list with a Yahoo! address (remember that there are three – yahoo.com, ymail.com and rocketmail.com.) Create a special campaign for those recipients – be clever and timely. Make reference to the recent Yahoo! updates and let them know you want to be on their friend list so that they’ll receive your best offers. From there, watch your activity among the group – are you seeing a decline in opens/ clicks for this segment versus past campaigns?

Regardless of the domain, make sure your recipients are receiving your message. Some great ways to make this happen are to 1) make sure you ask for the safe sender/ contact add from the start; 2) include instructions on how to add with each message (something simple, at the bottom) and 3) periodically send a “stay connected” invitation when new features/ updates are made available. A great approach for your top domains is a Dynamic Whitelisting push – here’s a past post with the how to information to coordinate the outreach for your top domains. You can also read more about the new Yahoo features on their blog.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai for building crypto banks
Building Your Own Crypto Bank with AI
Blockchain Exclusive
julia taubitz vn5s g5spky unsplash
Benefits of AI in Nursing Education Amid Medicaid Cuts
Artificial Intelligence Exclusive News
AI role in medical industry
The Role Of AI In Transforming Medical Manufacturing
Artificial Intelligence Exclusive
b2b sales
Unseen Barriers: Identifying Bottlenecks In B2B Sales
Business Rules Exclusive Infographic

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

The World’s Weirdest Group Hug: U2, Big Pharma, Broadband Cable Providers, Youtube & Me!

7 Min Read

The First Date

3 Min Read

What will your Laptop will look like in 2015?

9 Min Read

The Sultans of Speed

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?