By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: WEF Davos 2016: Top 100 CEO bloggers
Share
Notification Show More
Latest News
ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing
become a data scientist
Boosting Your Chances for Landing a Job as a Data Scientist
Jobs
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > WEF Davos 2016: Top 100 CEO bloggers
Uncategorized

WEF Davos 2016: Top 100 CEO bloggers

DrKPI
Last updated: 2016/01/24 at 11:00 AM
DrKPI
14 Min Read
SHARE

Just about a week ago we discussed how well WEF Davos manages to engage and dialogue with its audience on social media, such as its blog (WEF Davos 2016: Talk is cheap). Incidentally, we have had a bunch of posts about WEF Davos that you should check out.

Contents
1. Jonas Prising – CEO, Manpower Group2. Krista Donaldson – CEO, D-REV USA3. Peter Brabeck-Letmathe’s Water Challenge blog4. Erna Solberg’s personal blogRanking CEO (top management) bloggers for WEF DavosBottom line – it is about listening intently!What is your take?More about DrKPI BlogRank – the Hit Parade

Just about a week ago we discussed how well WEF Davos manages to engage and dialogue with its audience on social media, such as its blog (WEF Davos 2016: Talk is cheap). Incidentally, we have had a bunch of posts about WEF Davos that you should check out.

We are just a few days away from this year’s event, so it’s time to do an encore of WEF Davos 2015: Top 100 CEO bloggers.

More Read

analytics blog marketing

Using Analytics for Your Blog Marketing Strategy in 2021

Here Is How Artificial Intelligence Can Make Blogging More Productive
Data-Driven Facts for Better Blogging
7 Helpful Tips for Managing Big Data
In-House vs. Outsourced Call Centers: What to Choose

1. Jonas Prising – CEO, Manpower Group

Most CEOs write plenty, but rarely do they communicate on the web. One example is Jonas Prising, Chairman and CEO of the Manpower Group.

Jonas-Prising-Manpower-CEO-LinkedIn-influencer-BUT-what-metrics-were-used-to-arrive-at-this-conclusionJonas-Prising-Manpower-CEO-LinkedIn-influencer-BUT-what-metrics-were-used-to-arrive-at-this-conclusion
 

He prepared a text that got vetted by his PR folks and posted it on WEF. Then he ‘re-blogged’ it on Huffington Post and finally about six months later, he or one of his assistants re-blogged it on LinkedIn. Wow, that got him to be an influencer on LinkedIn? That’s what I call effective!

Naturally, nobody can accuse him of not making great use of his content. Using the same content four times over is a clever strategy to get more people to consume it.

I would never advise a CEO to post the same stuff several times. Does he not have more to say? Is he that boring? Of course not, right? So why would you want to give that impression?

1. 2015-01-19 – WEF Davos Forum – Jonas Prising – Chairman & CEO Manpower Group: There is no school for CEOs
2. 2015-01-20 – Huffington Post – Jonas Prising – There is no school for CEOs – he has not posted there since then.
3. 2015-06-03 – LinkedIn by Jonas Prising – There is no school for CEOs on his profile.

With a Google search you can also find a PDF of this post for download on the Manpower website and more.

2. Krista Donaldson – CEO, D-REV USA

Krista took the time to attend the World Economic Forum (WEF) Davos 2015. For that reason, the World Economic Forum made a video about her. In it she outlines succinctly what it takes to bring affordable medical devices to people living on less than US$4 a day.

WEF-Davos-video-Krista-Donaldson-CEO-D-Rev-3-things-to-focus-on-way-to-go-ChristaWEF-Davos-video-Krista-Donaldson-CEO-D-Rev-3-things-to-focus-on-way-to-go-Christa
 

As quoted above, Sheryl Sandberg stated that everybody has the opportunity to be listened to. Krista Donaldson took this opportunity when the World Economic Forum named her a technology pioneer. Unfortunately, her video netted slightly less than 200 views over twelve months. Considering the 50,000 followers WEF has for its YouTube channel, this is a tiny 0.4 percent – but it rocks! Check it out – VERY informative.

Krista also blogs on not-for-profit D-REV’s website. She posts three to five times a year, but her company’s blog unfortunately does not allow dialogue. That is, readers cannot leave comments; a lost opportunity to share her story better.

Krista-Donaldson-D-REV-all-it-takes-is-to-open-comments-because-this-blog-deals-with-an-important-issue-health-poverty-impactKrista-Donaldson-D-REV-all-it-takes-is-to-open-comments-because-this-blog-deals-with-an-important-issue-health-poverty-impact
 

If Krista just allows her readers to comment, the blog’s impact will increase dramatically – see numbers here.

3. Peter Brabeck-Letmathe’s Water Challenge blog

Peter Brabeck-Letmathe (Chairman of Nestlé SA) has been blogging for a while. He ranked highly on our DrKPI BlogRank for WEF 2015. He continues to focus on water and food issues, including writing about the latest RISK report from the World Economic Forum.

Peter-Brabeck-Lethmathe-Chairman-Nestle-SA-writes-the-Water-Challenge-BlogPeter-Brabeck-Lethmathe-Chairman-Nestle-SA-writes-the-Water-Challenge-Blog
 

He allows for comments which other CEOs do as well. BUT what makes his blog different is that when people leave comments, he provides thoughtful answers. Every. Single. Time. Not just once in a blue moon. Hats off!

Here we have a big corporate hot shot that is amazingly personable and honest… I first discovered this during the 2012 WEF when he gave a great talk about water issues. The second time I listened to him giving his input on a panel. His answers provided facts and figures, not just opinions.

Peter-Brabeck-Lemathe-content-is-commented-on-BUT-not-shared-on-social-networks-WHYPeter-Brabeck-Lemathe-content-is-commented-on-BUT-not-shared-on-social-networks-WHY
 

However, while the above numbers make it clear that people comment on the Water Challenge blog, those comments are not shared on social networks. This may be due to two factors:

1. The blog is hosted on Nestlé’s domain, and
2. Social network users (e.g., Facebook, Twitter and WhatsApp) may not read this blog.

A deeper analysis (see numbers in part here) shows that it is a combination of these effects… If I had five minutes to talk with Peter I would tell him three minor things to change on his blog. In turn, more people will get his message and spread the word about why the water challenge matters to all of us!

4. Erna Solberg’s personal blog

During WEF 2015 the following quote was attributed to Erna Solberg, Prime Minister of Norway:

“A critical issue for women is the possibility to be a mother and the ability to participate fully in the workforce.”

I think this lady does her country proud. Her blog is authentic. It addresses her life as a politician, her concerns, and provides glimpses of her private life (e.g., photos from her kitchen). Of course, the blog is written in Norwegian. Its content marketing is such that she wants to reach her Norwegian constituents regardless of what political color they might be. Smart move. Her blog is not about self-branding, but reaching out.

Erna-Solberg-if-she-starts-answering-readers-the-sky-will-be-the-limitErna-Solberg-if-she-starts-answering-readers-the-sky-will-be-the-limit
 

This blog is an example of how a CEO or politician’s blog should look; authentic and interesting. It is nicely structured, and the text comes with visuals and great headlines.

Erna-Solberg-if-she-starts-answering-readers-the-sky-will-be-the-limitErna-Solberg-if-she-starts-answering-readers-the-sky-will-be-the-limit
 

As the above data illustrate, the only thing that might make it even better is if Ms Solberg would sometimes answer a thoughtful reader comment with a thoughtful reply. That would put her blog over the top…

Incidentally, she is in good company. Most top 100 CEO bloggers usually fail to have a conversation (i.e. most do not get reader comments and none of the top 10 answer their readers).

By the way, it is probably a cultural thing, but there is no domain in her name, just ErnaSolberg.WordPress.com will suffice.

Ranking CEO (top management) bloggers for WEF Davos

CLICK on IMAGE - DrKPI - Top 100 CEO bloggers.We publish our DrKPI BlogRank: Top 100 CEO Bloggers every year (find more on the website).

These numbers can be at your fingertips; just bookmark this entry, WEF Davos 2016 Top 100 CEO bloggers, and you are all set.

5 Links about the WEF Davos 2016 Top 100 Bloggers you want to bookmark

Even better, sign up for the newsletter to get our next one AND those about NFL Super Bowl, NGOs, Soccer, Fashion, Luxury Brands… Here are the links you need:

1. Overall list – WEF Davos 2016 Top 100 CEO bloggers – Christine Lagard – IMF
2. Details Mezzo Level – WEF Davos 2016 Best 100 CEO Bloggers – Richard Edelman – Edelman Trust Barometer
3. Details – Content Strategy – WEF Davos 2016 – Dr Francis Collins, NIH Director
4. Details – Brand Image and Impact – WEF Davos 2016 Best 100 CEO Bloggers – Maler Heyse
5. Details – Conversation and Social Sharing – WEF Davos 2016 Best 100 CEO Bloggers – Ron Tolido – Capgemini

By the way, many lumenaries attending WEF this year blog too rarely to be included (e.g., Sharan Burrow, General Secretary of the International Trade Union Confederation).

Bottom line – it is about listening intently!

“Social media has created a historical shift from the historically powerful to the historically powerless. Now everyone has a voice.”

– Sheryl Sandberg, Chief Operating Officer and Member of the Board, Facebook, US, at the 2015 World Economic Forum in Davos

While the idea of Sandberg’s quote is very nice, and an excellent aspirational goal, her statement seems terribly naive – particularly coming from such an intelligent and savvy person.

Having a voice is important. However, few may listen to or even care about what you post, share, tweet, and shout. We may have been historically powerless, but many of us remain so – in addition to being vulnerable (e.g., Syrian crisis).

– Urs E. Gattiker, CEO, DrKPI CyTRAP Labs, Switzerland, not at the 2015 World Economic Foum in Davos

If you are a manager, taking time to be social is hard. It seems easier to tweet or post on Facebook. But if you care about the long tail and organic search results, you want to blog regularly.

Here are my three tips to will help you.

3 things we learned from WEF Davos about Social Media

1. Keep at it or get out
Tesla Motors’ Elon Musk posted in July 2015. Since then, staff have posted on the blog. The result is that resonance has dropped like a stone.
You have to either post regularly – every 30 to 45 days – or face the consequences!

2. It is not about self-branding
Top bloggers Mark Cuban and Richard Branson show that one must keep readers engaged.
Honesty and talking straight while taking a position matters to your readers.

3. Engage and listen
“Dialogue is not monologue: If nobody responds and comments, how do you know anybody cares about your content? If they do, respond politely, and ADD value.”
As stated in WEF Davos 2015 100 top bloggers. And yes, getting comments is not easy (don’t I know it)!

Keep at it! Many have not figured out yet that blogging helps communicate directly with your audience. Being social can make you more approachable. For example, WEF Davos 2016 participants Mary Barra, CEO of General Motors, and Satya Nadella, CEO of Microsoft could try tweeting.

Tidjane Thiam, CEO of Credit Suisse, and Hiroaki Nakanishi, chairman and CEO of Hitachi, communicate through the usual PR teams and news channels. No time to be social.

What is your take?

– who is your favorite top manager or CEO blogger?
– do you feel WEF Davos gets enough resonance from Internet users?
– do you know what the WEF Davos 2016 buzzline “Fourth Industrial Revolution” means?
– what would you recommend to a novice CEO blogger (ropes to skip)?

I find that the efforts people make to market themselves are, thanks to social media, becoming increasingly noisy. Some advise that we should be selectively famous… i.e. make sure the right people follow you on Twitter or read your blog.

The World Economic Forum provides CEOs a great podium to push their brand and pet projects. Instead they should be more serious thinkers and experts, who try to engage and listen to their audience.

More about DrKPI BlogRank – the Hit Parade

Declaration of Conflicting Interests
The author declares that he has no conflict of interest with respect to his authorship of this article.
He has no business relationship with or sponsorship from any organisation mentioned herein.

TAGGED: blogging, business management
DrKPI January 24, 2016
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form id=”1616″]

You Might also Like

analytics blog marketing
Analytics

Using Analytics for Your Blog Marketing Strategy in 2021

8 Min Read
How AI is helping the bloggers
Artificial IntelligenceExclusive

Here Is How Artificial Intelligence Can Make Blogging More Productive

8 Min Read
data-driven facts blogging SmartDataCollective.com
Web Analytics

Data-Driven Facts for Better Blogging

5 Min Read
managing big data business
AnalyticsBig Data

7 Helpful Tips for Managing Big Data

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?