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SmartData Collective > Uncategorized > Blogs Engage Corporate Stakeholders
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Blogs Engage Corporate Stakeholders

SundeepKapur1
Last updated: 2009/06/02 at 12:50 PM
SundeepKapur1
4 Min Read
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Used properly, web-based tools can go a long way in helping you communicate your message. We have often written about ways to get your blog started; today’s post is a summary of how corporate organizations should use their blogs to keep people engaged and maintain their brand.

1) Keep it current – Develop a schedule and drive towards maintaining it; routine posts and an up-to-date blog will keep people coming back to visit your site.
2) Be easy to find – Be sure your blog is easily accessible from your website and outbound emails… you could even be as bold as to set up a feed or prominently feature your blog on your homepage – maybe a quarter or third page.
3) Be conversational – Remember, people don’t have all day; keep your posts short and conversational to increase interest. If it’s a longer article, have them click through.
4) Use multi-media – Pictures and video go a long way to enhancing your posts; just be sure you’re adding to your post and make the video components optional.
5) Don’t drive revenue – Use your blog as a means to keep people engaged, a source of information and a place for them to learn. If your visitors like your site, they will keep visiting, tell others, and . …


Used properly, web-based tools can go a long way in helping you communicate your message. We have often written about ways to get your blog started; today’s post is a summary of how corporate organizations should use their blogs to keep people engaged and maintain their brand.

1) Keep it current – Develop a schedule and drive towards maintaining it; routine posts and an up-to-date blog will keep people coming back to visit your site.
2) Be easy to find – Be sure your blog is easily accessible from your website and outbound emails… you could even be as bold as to set up a feed or prominently feature your blog on your homepage – maybe a quarter or third page.
3) Be conversational – Remember, people don’t have all day; keep your posts short and conversational to increase interest. If it’s a longer article, have them click through.
4) Use multi-media – Pictures and video go a long way to enhancing your posts; just be sure you’re adding to your post and make the video components optional.
5) Don’t drive revenue – Use your blog as a means to keep people engaged, a source of information and a place for them to learn. If your visitors like your site, they will keep visiting, tell others, and perhaps even make a purchase.
6) Solicit feedback through comments – Interaction is important; keep your comments in an original form, but sanitize them as appropriate.
7) Multiple may work – Don’t be afraid to start multiple blogs to fit varying user interests and feedback; just remember to make all of your social media efforts easy for the user to locate and define how they differ from one another.

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Blogs add to your brand and your search-ability online. Their dynamic nature also allows you to share information quickly to help enhance your reputation as a flexible organization.

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SundeepKapur1 June 2, 2009
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