Do you want to save $200 off MarketingProfs’ B2B forum next week in Boston? The full cost is $1295, but as I have an affiliate partnership contract with the company, you can get in at a discount.
If you frequent many social media blogs, you already know about this conference–maybe you’re already attending as a speaker, sponsor, or blogger–but if you don’t know about it, there are a few seats left.
As the website indicates, marketers will be on hand to help you answer these questions:
- How do you integrate your marketing programs?
- Why should you engage your customers and prospects?
- What are the best practices to measure and analyze to prove ROI?
Among other speakers at the event, I look forward to hearing Mack Collier, Jason Baer, and Valeria Maltoni speak; and meeting them in-person.
I’m attending as a member of the press. One of the benefits of a social media blogger is gaining complimentary admission into cool events like this, whereby I can write about it in advance, twitter to my heart’s content during the event, and do some post-show blogging.
One of the questions I intend to determine at the conference is why it’s marketing for B2B, when Francois Gossieaux recently wrote B2B and B2C are indistinguishable:
When it comes to communities – especially successful ones – there is no difference between the two. The main interactions in communities do not happen between businesses and other businesses, or between businesses and consumers – they happen between humans and other humans. And that is no different in B2B than in B2C environments.
Like me, Beth Harte will also attend as a blogger. As she wrote about the last MarketingProfs event she attended:
The speakers were superb, the food was great, it was well-organized, and the ability to meet so many new people (a lot whom I only knew from Twitter) was wonderful.
Sounds like a good time.
By signing up with my affiliate code of BARI, two things will happen: 1) you will save $200; and 2) I will receive $100 back. But I’m not going to keep that; I’ll donate the proceeds to a local charity to be determined.
It goes without saying I’ll practice Thom Singer’s 10 steps for effective networking at conferences. Whether or not you opt to click the link and attend next week’s event, you may want to follow his advice, too.
