By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Name them to Shame them!
Share
Notification Show More
Latest News
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Name them to Shame them!
Uncategorized

Name them to Shame them!

SundeepKapur1
Last updated: 2009/06/01 at 12:49 PM
SundeepKapur1
4 Min Read
SHARE
- Advertisement -

The European Commission just announced that dozens of European airlines needed to change their websites to make sure consumers weren’t misled into making purchases. In addition to these changes, they wanted reduction in ticket prices as well as the simplification of the purchase process, to make it less confusing. Interestingly a review of 70 airlines showed that only 16 bore appropriate standards… those not making the changes would be named publicly by the Commission.

A couple of things that stood out:
1) Fares should be displayed clearly and shouldn’t just be added on at the end of the transaction – rather they should be added at the start of the booking process, this way the consumer is able to anticipate the cost and therefore reducing the odds of surprise and abandoned bookings.

- Advertisement -

2) Pre-ticked boxes were thought to force consumers to opt-in rather than remind them of the offers that are available; this was deemed as an unfair practice. Many airlines pre-checked the booking insurance tab – as a result, a number of people purchased the insurance even though it was not required.

3) Pre-checked boxes advertising special offers (i.e. email specials) were said to be a strict no-no; …

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey


The European Commission just announced that dozens of European airlines needed to change their websites to make sure consumers weren’t misled into making purchases. In addition to these changes, they wanted reduction in ticket prices as well as the simplification of the purchase process, to make it less confusing. Interestingly a review of 70 airlines showed that only 16 bore appropriate standards… those not making the changes would be named publicly by the Commission.

A couple of things that stood out:
1) Fares should be displayed clearly and shouldn’t just be added on at the end of the transaction – rather they should be added at the start of the booking process, this way the consumer is able to anticipate the cost and therefore reducing the odds of surprise and abandoned bookings.

2) Pre-ticked boxes were thought to force consumers to opt-in rather than remind them of the offers that are available; this was deemed as an unfair practice. Many airlines pre-checked the booking insurance tab – as a result, a number of people purchased the insurance even though it was not required.

- Advertisement -

3) Pre-checked boxes advertising special offers (i.e. email specials) were said to be a strict no-no; their belief was that people should have the opportunity to opt-in and not be duped into getting on to the email program.

As an eMarketer, it’s disconcerting to see the last point; but not impossible to overcome. From an offer stand point it can be easy to get visitors to opt into your email program, a few simple items on a site can entice visitors to join your list. The use of a few creative campaigns can help new recipients see the value of your communications, plus there is the transactional email conversion opportunity. Highlight the value of your program, make it stand out and be succinct with the benefits, it will help regardless of your industry.

Link to original post

SundeepKapur1 June 1, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?