Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: NYT Appoints a “Social Media Editor”
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > NYT Appoints a “Social Media Editor”
Uncategorized

NYT Appoints a “Social Media Editor”

Daniel Tunkelang
Daniel Tunkelang
4 Min Read
SHARE

What’s a social media editor? I have no idea, but the New York Times now has one! As reported in ReadWriteWeb, paidContent.org, and of course Valleywag, the paper of record has appointed Jennifer Preston, former editor of the regional sections, as its first social media editor.

I agree with Marshall Kirkpatrick at ReadWriteWeb that

We would love to see Preston fill a role similar to what Mathew Ingram does at the Toronto Globe and Mail, Canada’s largest daily paper. Ingram’s position is “Communities Editor” but he interfaces with social media activities both on and off of the paper’s site.

I think of Ingram more as a blogger than an editor, but in any case he’s certainly a credible voice in the brave new world of social media, and the New York Times would do well to have such a person on its staff.

It’s not as if the Times has been sitting on its hands–check out their APIs and their Open blog. But these efforts seem driven more by their technologists than by the editorial side of the house. My sense at Times Open was that the editors are still scared that any change could dilute their brand equity.

More Read

Hidden Talents of Imaginary Friends
The Soft Costs of Information Quality
Think Like a Designer
Training Tips for Cloud ERP Deployments
Name them to Shame them!

I’ve taken the apparent…

What’s a social media editor? I have no idea, but the New York Times now has one! As reported in ReadWriteWeb, paidContent.org, and of course Valleywag, the paper of record has appointed Jennifer Preston, former editor of the regional sections, as its first social media editor.

I agree with Marshall Kirkpatrick at ReadWriteWeb that

We would love to see Preston fill a role similar to what Mathew Ingram does at the Toronto Globe and Mail, Canada’s largest daily paper. Ingram’s position is “Communities Editor” but he interfaces with social media activities both on and off of the paper’s site.

I think of Ingram more as a blogger than an editor, but in any case he’s certainly a credible voice in the brave new world of social media, and the New York Times would do well to have such a person on its staff.

It’s not as if the Times has been sitting on its hands–check out their APIs and their Open blog. But these efforts seem driven more by their technologists than by the editorial side of the house. My sense at Times Open was that the editors are still scared that any change could dilute their brand equity.

I’ve taken the apparently controversial stance that the New York Times should seek ways to monetize community. A hopefully less controversial assertion is that the paper needs to expose the value of that community. Few papers have the sort of brand-name writers that can act as attention magnets in a highly competitive attention economy, sucking in readers from Facebook, Twitter, the blogosphere, and the web as a whole. Of course, the management has to allow those writers to do so, which may be tough for an old guard used to assuring quality through control.

Still, I’m hopeful that the New York Times is taking a step in the right direction. I know nothing about Preston, or about the Times’s intentions beyond what’s been published in the articles I cited. Nonetheless, the gray lady seems to understand that now is the time to learn new tricks.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Where do I start my social enterprise project?

6 Min Read

Reducto ad Advertorium

2 Min Read

5 Videos on the Pending Death of Education

2 Min Read
Image
Uncategorized

Will Hyperscale Networking Shake Up the Data Center?

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?