The Apologists

April 7, 2009
45 Views

A whole mini industry has recently been created in SAS based on justifying Jim Davis’ comments to the effect that: Business Intelligence is dead, long live Business Analytics. An example is a blog post by Alison Bolen, sascom Editor-in-Chief, entitled: More notes on naming. While such dedication to creating jobs in the current economic climate is to be lauded, I’m still not sure what SAS is trying to achieve.

The most recent article is by Gaurav Verma, Global Marketing Manager for Business Analytics at SAS. He calls his piece: Business Analytics vs. Business Intelligence – it’s more than just semantics or marketing hyperbole. In this Gaurav asks the question:

Given that I have been evangelizing BI for more than 12 years as practitioner, analyst, consultant and marketer, I should be leading the calls of blasphemy. Instead, I’m out front leading global marketing for the SAS Business Analytics framework. Why?

One answer that immediately comes to mind is contained in the question, it is of course: “because Gaurav is the head of global marketing for Business Analytics at SAS”.

Later in his argument, by sleight of hand, Gaurav associates business intelligence with:

Traditional and rapidly

A whole mini industry has recently been created in SAS based on justifying Jim Davis’ comments to the effect that: Business Intelligence is dead, long live Business Analytics. An example is a blog post by Alison Bolen, sascom Editor-in-Chief, entitled: More notes on naming. While such dedication to creating jobs in the current economic climate is to be lauded, I’m still not sure what SAS is trying to achieve.

The most recent article is by Gaurav Verma, Global Marketing Manager for Business Analytics at SAS. He calls his piece: Business Analytics vs. Business Intelligence – it’s more than just semantics or marketing hyperbole. In this Gaurav asks the question:

Given that I have been evangelizing BI for more than 12 years as practitioner, analyst, consultant and marketer, I should be leading the calls of blasphemy. Instead, I’m out front leading global marketing for the SAS Business Analytics framework. Why?

One answer that immediately comes to mind is contained in the question, it is of course: “because Gaurav is the head of global marketing for Business Analytics at SAS”.

Later in his argument, by sleight of hand, Gaurav associates business intelligence with:

Traditional and rapidly commoditizing query and reporting

Of course everything that is not “query and reporting” must be called something else, presumably business analytics is an apt phrase in Gaurav’s mind. To me, despite Gaurav’s headline, this is just yet more wordsmithery. No other commentators seem to see BI as primarily “query and reporting” and if you remove this plank from Gaurav’s aregument, the rest of it falls to pieces.

The choice of words is interesting. Recent pieces by SASers have applied adjectives such as “traditional”, “classic” and even “little” to the noun-phrase “business intelligence” in order to explain exactly what Jim Davis actually meant by his remarks. Whether any of these linguistic qualifications of the area of BI are required, separate from the task of supporting Mr Davis’ arguments, remains something of a mystery to me.

I for one would heartily like to move beyond these silly tit-for-tat discussions. My recommendations for the course that SAS should take appear here – albeit in lightly coded form.

Short of retracting Mr Davis’ ill-thought-out comments, the second best idea for SAS might be to be very quiet about the area for a while and hope that people slowly forget about it. For some reason, it is SAS themselves who seem to want to keep this sorry episode alive. They do this by continuing to publish articles such as Gaurav’s. While this trend continues, I’ll continue to publish my rebuttals, boring as it may become for everyone else.
 

You may be interested

How SAP Hana is Driving Big Data Startups
Big Data
298 shares3,130 views
Big Data
298 shares3,130 views

How SAP Hana is Driving Big Data Startups

Ryan Kh - July 20, 2017

The first version of SAP Hana was released in 2010, before Hadoop and other big data extraction tools were introduced.…

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion
Data Management
78 views
Data Management
78 views

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion

Manish Bhickta - July 20, 2017

Physical Data destruction techniques are efficient enough to destroy data, but they can never be considered eco-friendly. On the other…

10 Simple Rules for Creating a Good Data Management Plan
Data Management
69 shares688 views
Data Management
69 shares688 views

10 Simple Rules for Creating a Good Data Management Plan

GloriaKopp - July 20, 2017

Part of business planning is arranging how data will be used in the development of a project. This is why…