SPSS launches a new product.
From the official PR release –
PASW Modeler 13 (formerly Clementine) and PASW Text Analytics 13 (formerly Text Mining for Clementine) extend and automate the power of data mining and text analytics to the business user, while significantly enhancing the productivity, flexibility and performance of the expert analyst.
So Clementine users now get to use PASW Modeler 13.
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Predictive Analytics Software, PASW, is the new name for the complete portfolio of SPSS Predictive Analytics products. This new naming standard unifies the product families under consistent and descriptive nomenclatures to reflect the broad functionality and seamless integration among all SPSS products.
The entire SPSS software portfolio will carry the PASW naming standard beginning with the releases of PASW Modeler 13 and PASW Text Analytics 13. Over the next year, new naming will be introduced at each release of the other SPSS products, including: PASW Statistics (formerly SPSS Statistics), PASW Data Collection (formerly Dimensions) and PASW Collaboration and Deployment Services (formerly Predictive Enterprise Services).
Jack Noonan, SPSS chairman, president and CEO, said, “SPSS is the only Predictive Analytics vendor to deliver the depth and breadth of software to capture customer feedback, predict behaviors and then act on the results by improving business processes. With important and valued feedback from customers, we have created a new, over-arching product portfolio name that builds on our 40 year legacy of innovation, enhanced performance, and robust deployment capabilities in Predictive Analytics.”
But is this just a re branding exercise or is there fresh meat behind the fresh name?
Stay tuned….
