BI in Brussels (Against Economic Turmoil)

March 31, 2009
51 Views

brussels-atomium-sunset-banner

I’m just returning from Brussels (actually, the new SAP Lounge venue at Vilvoorde), where I was invited to give the keynote presentation at a “Reporting and Business Intelligence Session” for SAP customers, on the theme of “How to use Business Intelligence to Counter Economic Turmoil.”

(Side note: This post was composed and uploaded over the free wifi while traveling at around 190 miles an hour – I’m proud to be European!)

Apart from my presentation, Kenneth Stevens did the introduction, Jean-Francois Dierckx gave a great demonstration of Polestar, WebIntelligence, and Mobile BI, and Frank Croket and Vinh Vu Hong of Accenture gave a presentation of their work using SAP BusinessObjects on SAP Business Warehouse at Eurovia, a French €7.7bn transport infrastructure construction company. Later in the afternoon, there were breakout sessions on the SAP BusinessObjects Products, for customers with or without existing SAP Netweaver BI installations… 

brussels-atomium-sunset-banner

I’m just returning from Brussels (actually, the new SAP Lounge venue at Vilvoorde), where I was invited to give the keynote presentation at a “Reporting and Business Intelligence Session” for SAP customers, on the theme of “How to use Business Intelligence to Counter Economic Turmoil.”

(Side note: This post was composed and uploaded over the free wifi while traveling at around 190 miles an hour – I’m proud to be European!)

Apart from my presentation, Kenneth Stevens did the introduction, Jean-Francois Dierckx gave a great demonstration of Polestar, WebIntelligence, and Mobile BI, and Frank Croket and Vinh Vu Hong of Accenture gave a presentation of their work using SAP BusinessObjects on SAP Business Warehouse at Eurovia, a French €7.7bn transport infrastructure construction company. Later in the afternoon, there were breakout sessions on the SAP BusinessObjects Products, for customers with or without existing SAP Netweaver BI installations.

Here’s the presentation:

 
I also had two great conversations with Alain de Fooz, Chief Editor at Solutions IT Magazine (www.solutions-magazine.be and www.soluxions-magazine.lu) and Jan-Frans Lemmens of www.digimedia.be and www.computerworld.be. Some of the topics we covered included:

BI 2.0

Trends in BI

  • More companies taking a strategic, global approach to BI, now that it is provided by their “strategic vendors”
  • BI embedded into processes, using context and other available information to automatically suggest suitable analysis
  • Back to DSS (decision-support systems): providing more support for the decision-making process, not “just” gathering and displaying information

BI and Marketing

  • Embedded BI in SAP’s CRM application
  • Using BI to help credibility and relationship with sales and other organizations
  • Using information to provide add-on services to existing products (extranets)
  • Using profitability and cost management to segment customers
  • BI to analyze and improve social media marketing efforts

 

Image by Foad: http://www.flickr.com/photos/fjm-zoom2zoom/

[Post to Twitter] Tweet This Post 

You may be interested

How SAP Hana is Driving Big Data Startups
Big Data
298 shares2,919 views
Big Data
298 shares2,919 views

How SAP Hana is Driving Big Data Startups

Ryan Kh - July 20, 2017

The first version of SAP Hana was released in 2010, before Hadoop and other big data extraction tools were introduced.…

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion
Data Management
44 views
Data Management
44 views

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion

Manish Bhickta - July 20, 2017

Physical Data destruction techniques are efficient enough to destroy data, but they can never be considered eco-friendly. On the other…

10 Simple Rules for Creating a Good Data Management Plan
Data Management
69 shares627 views
Data Management
69 shares627 views

10 Simple Rules for Creating a Good Data Management Plan

GloriaKopp - July 20, 2017

Part of business planning is arranging how data will be used in the development of a project. This is why…