I had the pleasure of writing a guest post for my friends over at Techrigy, which is a social media monitoring and analytics platform. They have a kick ass freemium version of their service so definitely sign up to check it out. My post for techrigy was all about the notion that tools only get you so far. I can drop you off in the middle of nowhere with everything you need to build a shopping mall, but if you don’t understand how to use the tools to meet your goal, then you aren’t going to get very far with your shopping mall. Having said that, here is a snippe from my guest post:
“Tools such as Techrigy are great to have in your social media arsenal. Actually these tools are more of a necessity than a “nice to have.” However, with all the great tools out there comes a lot more interpretation of data and information. While tools such as Techrigy can help get the job done, they are ultimately not responsible for the success or failure of a social media campaign. How you interpret and act on the data is what will determine your success.”
If you want to read the rest of the post then please visit the techrigy blog and while you’re there don’t forget to sign up for the freemium version of techrigy, I promise you won’t regret it.
