Lee Odden from Top Rank Blog, recently put together a survey of the top digital marketing tactics for 2009. Over 1,500 participated in the survey and the results for the top 10 digital marketing tactics for 2009 are as follows:
- Blogging (34%)
- Microblogging (Twitter) (29%)
- Search engine optimization (28%)
- Social network participation (Facebook, LinkedIn) (26%)
- Email marketing (17%)
- Social media monitoring & outreach (17%)
- Pay per click (14%)
- Blogger relations (12%)
- Video marketing (10%)
- Social media advertising (7%)
I think there are a few key points to note here.
- Social media advertising is only being considered by 7% of those who voted, I consider this number to be quite low and it coincides with the recent drop in ROI from ads. Point being, advertising is not going to be a great tactic for 2009.
- Blogging as a strategy is going to continue to increase. This means that a lot of your competitors are going to start blogging and building relationships with your potential users/customers and it would probably be wise for you to look at doing this as well.
- Microblogging tools such as twitter are going to become pervasive. As more and more brands begin to use these forms of instant communication more and more consumers and users are going to expect instant communication. You can bet your competition is going to be on here, and you should be as well.
What other takeaways didyou get from the survey? Any ideas?
