Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Slumdog Millionaire & Email Marketing
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Slumdog Millionaire & Email Marketing
Uncategorized

Slumdog Millionaire & Email Marketing

SundeepKapur1
SundeepKapur1
4 Min Read
SHARE

I barely watch movies, but a few weeks ago we watched Slumdog Millionaire – well before the pre/ post-Oscar hype. It was very late, we were all tired but for two hours we were all glued to the screen waiting for the movie to play out.

The movie is not about poverty but about hope and taking chances, it’s the story of a young man who earns a spot on the Indian version of Who wants to be a Millionaire? All but one question posed to him elicits a correct answer – he knows the answers not because he is a genius but because every question sparks a memory that impacted his life. The story is engaging, even when you figure out where they’re going with it – you want to see how the man answers the next question.

Likewise, a good email program keeps recipients engaged, we recommend using a carefully scripted plan that way even if they figure out your formula and know what to expect, they’ll still have something to look forward to. A few weeks back we blogged about Use Cases, this approach help guides you in planning your offers and move toward a scripted path with your recipients. Such a plan will help you anticipate needs, determine recipient’s favorites and their best-fit offers.

The movie f…

More Read

Baby boomers and Gen Y – using social networking to bridge the gap
Looking for SOA in All the Wrong Places?
Inject animal spirits back into SOA with small teams (no more than seven members)
ACM Recommendations on Open Government
Hailing Frequencies Open


I barely watch movies, but a few weeks ago we watched Slumdog Millionaire – well before the pre/ post-Oscar hype. It was very late, we were all tired but for two hours we were all glued to the screen waiting for the movie to play out.

The movie is not about poverty but about hope and taking chances, it’s the story of a young man who earns a spot on the Indian version of Who wants to be a Millionaire? All but one question posed to him elicits a correct answer – he knows the answers not because he is a genius but because every question sparks a memory that impacted his life. The story is engaging, even when you figure out where they’re going with it – you want to see how the man answers the next question.

Likewise, a good email program keeps recipients engaged, we recommend using a carefully scripted plan that way even if they figure out your formula and know what to expect, they’ll still have something to look forward to. A few weeks back we blogged about Use Cases, this approach help guides you in planning your offers and move toward a scripted path with your recipients. Such a plan will help you anticipate needs, determine recipient’s favorites and their best-fit offers.

The movie followed a path – simple questions leading to more complicated ones; even when you knew what to expect, you waited to watch because there was enough of a teaser. Use the same approach with your campaigns, lay them all out and see if they flow. Offer a theme to keep people engaged across campaigns, make reference to current events and keep sharing feedback from the users and incorporating feedback from your team. Your goal is not just to get a click-through to landing page, but to get people to keep coming back for your campaigns.

PS – Don’t worry if you haven’t seen the movie, I haven’t spilled any beans. Like I said, the young man gets all but one question right, he wins a prize… but it is not what you think it is.
Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Can Cloud IP Address Be Damaged Goods?

3 Min Read

Google reader on the phone

3 Min Read

The future of cyber security

1 Min Read

Implementing Enterprise 2.0 at Intuit, Part Two: Change Management

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?