Do you know where your cell phone is? If you’re like millions of other professionals it’s within arms reach – it’s your lifeline, schedule, calculator and camera. New evolutions are taking place even as you read this… unfortunately, most marketers don’t realize the full potential of the medium despite how they use their cell or know the stats associated with the number of devices sold, text messages sent or functionalities integrated.
Do you know how many of your recipients read of your campaigns using their smart phone first? Maybe if you pass the initial check, they’ll save an view using a standard email client. Do you know if your email recipients are open to receiving text messages from you on important offers? Do you have the capabilities of sending coordinated SMS campaigns in lieu of email or as a multi-step campaign, if they are willing to receive?
We’ve deemed 2009 as the Year of Engagement – so consider the number of channels available for your brand engagement, your recipient’s openness to multi-channel messages and your capabilities to make that a reality.
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