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SmartData Collective > Business Intelligence > CRM > Two articles
Business IntelligenceCRMData MiningPredictive Analytics

Two articles

JamesTaylor
Last updated: 2009/02/26 at 5:39 AM
JamesTaylor
1 Min Read
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Copyright © 2009 James Taylor. Visit the original article at Two articles.Two articles from me that you might like to check out. First in Oracle’s Journal of Management Excellence 2009 February I have a Guest Commentary on The Overinstrumented Enterprise arguing that companies are investing too heavily in monitoring systems while under-investing in making those […]


Copyright © 2009 James Taylor. Visit the original article at Two articles.

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Two articles from me that you might like to check out. First in Oracle’s Journal of Management Excellence 2009 February I have a Guest Commentary on The Overinstrumented Enterprise arguing that companies are investing too heavily in monitoring systems while under-investing in making those same systems manageable. This is similar to the argument I made in When is a cockpit not a cockpit?

I also published an article on destinationCRM called Putting CRM to Work which describes how decision management can make CRM more effective. There’s more on this in the Customer Experience category.

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JamesTaylor February 26, 2009
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